Posts in Category: Personal Brand

Jasmeet Sawhney named 2017 Executive Management Award Winner

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I believe there is no defined formula to inspire and motivate others, and you cannot create one for the sake of it,” says Jasmeet Sawhney, CMO at YibLab, Inc. “It is a natural part of your everyday job, and mentoring your team is just a characteristic of good leadership. When it comes to inspiring teams, I simply use my instincts and try to be ‘me.’

[VIDEO] Executive Management Award Profile – YibLab

Talking to SmartCEO magazine about passion, drive, and important characteristics for success.

Jasmeet Sawhney (YibLab) @ Startup Grind

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Jasmeet is a serial entrepreneur and ‘Modern Marketing’ expert with deep roots in technology and data analytics.

via Jasmeet Sawhney (YibLab) – Startup Grind Princeton (Princeton, NJ) | Meetup.

[VIDEO] Interview with SmartCEO On Culture, Business Advice and Failures

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Here’s a video where I, along with other leaders of fast growing companies in NJ, share thoughts on establishing a company culture that has an entrepreneurial mindset, how to handle failure, and the best piece of advice I have received about running a fast-growing company.

[Podcast] How to Leverage Micro Influencers to Grow Your Brand – Published on Sweet Fish Media

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Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes..

In this episode we talk to Jasmeet Sawhney, Managing Principal and CMO at YibLab.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

via Sweet Fish Media | Podcast Production for B2B Companies.

[VIDEO] Digital Marketing: Why It As Not A Separate Marketing Function? – YouTube

In this episode, Jasmeet Sawhney talks about the ongoing debate in the marketing world. On one hand, there are folks who think that Digital Marketing is not a separate marketing function. On the other, there are folks who argue that Digital Marketing should continue to be a separate function, it should continue to be a silo within the broader marketing organization. Jasmeet provides his views on why marketing organizations should stop treating digital as a separate marketing function, why it is all just Marketing – Integrated Marketing. Watch the video for more..

via [VIDEO] Digital Marketing: Why It As Not A Separate Marketing Function? | Yiblab.

[VIDEO] Influencer Marketing & Micro-Influencers: Biggest Mistake Marketing Teams Are Making – YouTube

In this episode, Jasmeet Sawhney talks about the biggest mistake marketing teams are making in Influencer Marketing. Specifically, when marketing is trying to discover and engage with micro-influencers. Most marketing teams fail to leverage an invested group of people who are already talking about your brand, products, and services. Jasmeet also provides another tip on discovering outside influencers. Watch the video for more..

 

via [VIDEO] Influencer Marketing & Micro-Influencers: Biggest Mistake Marketing Teams Are Making | Yiblab.

TIE Digital Marketing Keynote: Strategy to grow your business on a lean budget

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Why do so many businesses struggle with digital marketing?  Today’s marketing landscape allows a small company, or even an individual, to get attention of millions of digital users.  How do you grow your business?  Jasmeet Sawhney, CEO of YibLab and a serial entrepreneur with over 15 years of digital marketing experience will help you arrive at the answers.

Jasmeet will deconstruct two case studies, real examples of how businesses use growth hacking to engage customers and build a large customer base. You will get insights into the process, mindset, and strategies to figure out unique opportunities available to all businesses. The goal is to provide every attendee with at least a couple of actionable tactics that they can use to scale their business through an analysis of two case studies:

via Digital Marketing: Strategy to grow your business on a lean budget – TiE NJ Philadelphia.

New Jersey Tech and Pharma Companies on the 2015 Deloitte Technology Fast 500 – Published on NJ Tech Weekly

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Below we present the New Jersey companies that made the Technology Fast 500 list published by Deloitte LLP, a global professional services firm with U.S. headquarters in New York.

The Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014, the company said in a statement.