Posts in Category: Startup Life

Yiblab’s Sawhney Talks about Cutting-Edge Digital Marketing at Startup Grind – Published on NJ Tech Weekly

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Speaking @ Startup Grind

Marketing has made great strides in recent years, as companies have integrated the latest marketing technologies to help them achieve the best possible results in selling products and services in today’s digital economy.

That was the message from marketing expert and entrepreneur Jasmeet Sawhney, who was the featured speaker at the Startup Grind Princeton event on February 16 at the Tigerlabs coworking and entrepreneurship center, in Princeton.

via Yiblab’s Sawhney Talks about Cutting-Edge Digital Marketing at Startup Grind Princeton.

Jasmeet Sawhney (YibLab) @ Startup Grind

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Jasmeet is a serial entrepreneur and ‘Modern Marketing’ expert with deep roots in technology and data analytics.

via Jasmeet Sawhney (YibLab) – Startup Grind Princeton (Princeton, NJ) | Meetup.

YibLab, Inc. – 2017 New Jersey SmartCEO Future 50 Award Winner

  • Jasmeet Sawhney Accepting Fastest Growing Company Award
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You can be extremely smart, and may hire some of the smartest people, but none of that would matter if you do not treat them the right way.

Some photos from awards night where YibLab was recognized as one of the fastest growing companies in New Jersey.

via YibLab, Inc. – 2017 New Jersey SmartCEO Future 50 Award Winner.

[VIDEO] Interview with SmartCEO On Culture, Business Advice and Failures

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Here’s a video where I, along with other leaders of fast growing companies in NJ, share thoughts on establishing a company culture that has an entrepreneurial mindset, how to handle failure, and the best piece of advice I have received about running a fast-growing company.

TIE Digital Marketing Keynote: Strategy to grow your business on a lean budget

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Why do so many businesses struggle with digital marketing?  Today’s marketing landscape allows a small company, or even an individual, to get attention of millions of digital users.  How do you grow your business?  Jasmeet Sawhney, CEO of YibLab and a serial entrepreneur with over 15 years of digital marketing experience will help you arrive at the answers.

Jasmeet will deconstruct two case studies, real examples of how businesses use growth hacking to engage customers and build a large customer base. You will get insights into the process, mindset, and strategies to figure out unique opportunities available to all businesses. The goal is to provide every attendee with at least a couple of actionable tactics that they can use to scale their business through an analysis of two case studies:

via Digital Marketing: Strategy to grow your business on a lean budget – TiE NJ Philadelphia.

PANEL CONVERSATION: Marketing & Analytics … A Love Story – NYC Marketing Analytics Forum (New York, NY)

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Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making.  Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.

Join us for an evening of networking and insights.  Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.

How to Get SEO Clients? 11 Experts Chime In – Published on Agency Analytics

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Believe it or not – my team has been extremely successful in signing up clients with some offline tactics. The most successful offline medium for us has been Yellow Pages. We focus on companies that run full page advertisements on YP, and then search the company on the web to make sure it has a website. Yellow Pages is a great lead qualifier because it costs thousands of dollars for a full page ad (depending on the location). If a company can spend that amount of money on a print ad, they probably have funds to improve their online presence and SEO, which in most instances has better ROI.

So, we create a list of decision makers (or marketing contacts) at these companies, and reach out to them with comparable analysis of their spend on Yellow Pages vs. website SEO, with details around what impact the same dollar amount would have if spent on SEO. Our initial plan was to use this technique for local businesses, but it worked so well that we scaled it to generate leads across US. The only catch is that most of the times you are dealing directly with business owners or traditional marketing folks who have little knowledge of digital channels. So, there is a lot of hand-holding. But, it’s all worth the effort.

via How to Get SEO Clients? 11 Experts Chime In – Agency Analytics Blog.

Big Data’s Big Deal is HUMAN TOUCH, not Technology – Published on LinkedIn

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LET’S START WITH DATA DELUGE (WHICH, BTW, IS NOT THE PROBLEM):

We all know – there is data everywhere. In the past couple of years, the world has generated more data than the prior civilization put together. Whether it is content posted on web and social media, data transmitted from sensors in cars, appliances, buildings and airplanes, or streamed to your mobile, television or computers, we are surrounded and overwhelmed by data. Advancements in technology are the main driver of this data deluge, but similar advancements have taken place in the technology to collect and store data. This has made it economical for organizations to build infrastructure to store and manage large sets of data. But, the real problem is deriving value out of this data and making it useful. This is where most of the stagnation is today. According to International Data Corporation (IDC), only one percent of the digital data generated is currently being analyzed.

THE DATA REVOLUTION IS ABOUT INSIGHTS:

Everyone agrees there is a big data revolution happening, but it is not about the volume and scale of data being generated. The revolution is about the ability to actually do something with that data. What used to take millions of dollars to first build the infrastructure and then hire really smart and expensive individuals to analyze data, can now be done in thousands. It all comes down to using the right set of new age technologies and implementing right set of rules (read algorithms) to deliver answers that weren’t possible earlier. This is where the new age data computation and analysis shines. We have come a long way to leverage machine learning, graph analysis, predictive modeling algorithms and other techniques to uncover patterns and correlations that may not be readily apparent, but may turn out to be highly beneficial for business decision making.

There have been vast improvements in how and what type of datasets can be linked together to capture insights that aren’t possible with singular datasets. An example that everyone understands is how Amazon links together shopping and purchase history of customers to make product recommendations. Along with linking of datasets, improvements in visualization tools have made it much easier for humans to analyze data and see patterns. These technologies are now making inroads into all types of disparate use cases to solve complex problems ranging from pharmaceutical drug discovery to providing terrorism alerts.

via Big Data’s Big Deal is HUMAN TOUCH, not Technology | Jasmeet Sawhney | LinkedIn.

Big Data’s Big Deal is HUMAN TOUCH, not Technology – Published on AnalyticsWeek

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I have been involved in marketing analytics work for some years now. It requires me to regularly talk to CXOs about their big data challenges, and their plan to leverage this data to improve business decision making. I am constantly surprised how much misconception exists among executives. All of them read about new technologies and platforms coming out of Silicon Valley that magically clean, organize, analyze and visualize data for them. As if, they just have to implement some technology, press a button, and insights would start flowing.

This is a myth. There is no such (magical) technology-based analysis. Period.

Big Data’s big deal is not about technology platforms – it is rather about appropriate human interface with data technology.

I am myself guilty of selling big data solutions under the facade of technology and platforms. In many ways, I have contributed to this misconception about Big Data technology. So, I hope you believe me when I tell you – Big Data’s big deal is not about technology platforms – it is rather about appropriate human interface with data technology. Let’s not continue to speculate that technology platforms would save the enterprise from all data problems. I have seen the most advanced technology platforms that exist today. There is only one thing I know – these platforms would serve no purpose if we don’t have trained data professionals who know three basic things – business/domain knowledge, analytical experience, and ability to embrace new data technology.

via Big Data’s Big Deal is HUMAN TOUCH, not Technology – AnalyticsWeek.

New Jersey Tech and Pharma Companies on the 2015 Deloitte Technology Fast 500 – Published on NJ Tech Weekly

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Below we present the New Jersey companies that made the Technology Fast 500 list published by Deloitte LLP, a global professional services firm with U.S. headquarters in New York.

The Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014, the company said in a statement.