Monthly Archives: April 2012

How to Create Effective Email Marketing Campaigns? – Retail Spokes Blog

email marketing

Through all the social media hype, email has held its ground as one of the most effective online retail marketing channels. According to a survey by the E-Tailing group, 79% of retailers want to increase their spending on email campaigns. Here are some of the things that retailers can do to ensure their emails convey the message and achieve desired results.

Content and Targeting

Content is where most email campaigns fall short. As a customer, very few would like to repeatedly receive just coupons and discount-oriented emails. Most users have anyways gotten used to searching the web for coupons before making a purchase. So, these messages do not offer too much value for the time and energy users would spend reading them. On the other hand, users would show more interest if contextual content can be added to these emails along with a relevant subject line.

via How to Create Effective Email Marketing Campaigns? | Retail Spokes – Online Retail Focused Content Solutions.

Price Consistency Across Channels – Absolutely Important! – Retail Spokes Blog

Price Consistency

I recently got my hands around a report from Forrester Analyst Sucharita Mulpuru titled “Higher Prices In Your Stores: OK Or Not? How Consumers React When Store And Web Prices For An Item Differ”.

In today’s socio-economic environment, it is common sense that shoppers are increasingly frugal and aware of their options when it comes to opening up their wallets. Retailers understand this trend and have come to realize that this is not a recession specific phenomenon. We may be out of recession, but shopper attitudes have not changed. Almost everyone shops around and compares prices across different channels. This has led to a rush towards consistent multi-channel experience.

But, this Forrester report paints a completely different picture. It suggests that having different prices across channels is not an issue, and retailers should rather focus on things that are more important!?!?

via Price Consistency Across Channels – Absolutely Important! | Retail Spokes – Online Retail Focused Content Solutions.