“It may sound intuitive, but the most important trait is having the right balance of…”
Marketing/Business knowledge and IT/Technical depth. Typically, Chief Marketing Technologists have two types of background. Either, it’s someone from the IT side who is an expert in marketing/data infrastructure and software, and has worked with Marketing teams for a long time. Or, someone from the Marketing side who has been actively involved in implementation and use of technology and data since digital channels came around. Here’s why this balance is important – if a CMT lacks Marketing/Business knowledge, he/she would not be able to identify business opportunities that are created by new technologies; on the other hand, if a CMT is weak on the IT side, then data security and performance issues might creep-in. These are just examples, and a lot of other issues can happen if the balance is not there.
In this episode, Jasmeet Sawhney talks about the ongoing debate in the marketing world. On one hand, there are folks who think that Digital Marketing is not a separate marketing function. On the other, there are folks who argue that Digital Marketing should continue to be a separate function, it should continue to be a silo within the broader marketing organization. Jasmeet provides his views on why marketing organizations should stop treating digital as a separate marketing function, why it is all just Marketing – Integrated Marketing. Watch the video for more..
In this episode, Jasmeet Sawhney talks about the biggest mistake marketing teams are making in Influencer Marketing. Specifically, when marketing is trying to discover and engage with micro-influencers. Most marketing teams fail to leverage an invested group of people who are already talking about your brand, products, and services. Jasmeet also provides another tip on discovering outside influencers. Watch the video for more..