There is a lot of hue and cry about traditional Pharma sales model and why it doesn’t work – prescriber access, ROI concerns, more stakeholders in the process, regulations, and so on..But, are these real issues? Most Pharma companies continue to spend Billions on the traditional model – why? Is it really not working?
According to you, what are the things that work? And, what are some of the most prominent issues in the traditional sales process?
@haydee – thanks for sharing the insights. Great article. I also think discovering your audience and constantly engaging with them is also extremely important. – JASMEET SAWHNEY
You are the CEO of your own company – YOU Incorporated. In today’s fast-paced, competitive and interconnected world it is vital to have a unique powerful and personal brand in order to stand out and be memorable in the eyes of others. Think of some…