Posts in Category: Personal Brand

Jasmeet Sawhney (YibLab) @ Startup Grind

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Jasmeet is a serial entrepreneur and ‘Modern Marketing’ expert with deep roots in technology and data analytics.

via Jasmeet Sawhney (YibLab) – Startup Grind Princeton (Princeton, NJ) | Meetup.

[VIDEO] Interview with SmartCEO On Culture, Business Advice and Failures

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Here’s a video where I, along with other leaders of fast growing companies in NJ, share thoughts on establishing a company culture that has an entrepreneurial mindset, how to handle failure, and the best piece of advice I have received about running a fast-growing company.

[Podcast] How to Leverage Micro Influencers to Grow Your Brand – Published on Sweet Fish Media

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Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes..

In this episode we talk to Jasmeet Sawhney, Managing Principal and CMO at YibLab.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

via Sweet Fish Media | Podcast Production for B2B Companies.

[VIDEO] Digital Marketing: Why It As Not A Separate Marketing Function? – YouTube

In this episode, Jasmeet Sawhney talks about the ongoing debate in the marketing world. On one hand, there are folks who think that Digital Marketing is not a separate marketing function. On the other, there are folks who argue that Digital Marketing should continue to be a separate function, it should continue to be a silo within the broader marketing organization. Jasmeet provides his views on why marketing organizations should stop treating digital as a separate marketing function, why it is all just Marketing – Integrated Marketing. Watch the video for more..

via [VIDEO] Digital Marketing: Why It As Not A Separate Marketing Function? | Yiblab.

[VIDEO] Influencer Marketing & Micro-Influencers: Biggest Mistake Marketing Teams Are Making – YouTube

In this episode, Jasmeet Sawhney talks about the biggest mistake marketing teams are making in Influencer Marketing. Specifically, when marketing is trying to discover and engage with micro-influencers. Most marketing teams fail to leverage an invested group of people who are already talking about your brand, products, and services. Jasmeet also provides another tip on discovering outside influencers. Watch the video for more..

 

via [VIDEO] Influencer Marketing & Micro-Influencers: Biggest Mistake Marketing Teams Are Making | Yiblab.

TIE Digital Marketing Keynote: Strategy to grow your business on a lean budget

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Why do so many businesses struggle with digital marketing?  Today’s marketing landscape allows a small company, or even an individual, to get attention of millions of digital users.  How do you grow your business?  Jasmeet Sawhney, CEO of YibLab and a serial entrepreneur with over 15 years of digital marketing experience will help you arrive at the answers.

Jasmeet will deconstruct two case studies, real examples of how businesses use growth hacking to engage customers and build a large customer base. You will get insights into the process, mindset, and strategies to figure out unique opportunities available to all businesses. The goal is to provide every attendee with at least a couple of actionable tactics that they can use to scale their business through an analysis of two case studies:

via Digital Marketing: Strategy to grow your business on a lean budget – TiE NJ Philadelphia.

New Jersey Tech and Pharma Companies on the 2015 Deloitte Technology Fast 500 – Published on NJ Tech Weekly

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Below we present the New Jersey companies that made the Technology Fast 500 list published by Deloitte LLP, a global professional services firm with U.S. headquarters in New York.

The Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014, the company said in a statement.

Increase Profit Margins: Tips From 30 Small Business Experts – Published on Direct Capital

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Jasmeet Sawhney is a serial entrepreneur who has been in digital marketing and social technologies for over 10 years. He has helped both startups and large corporations in their branding, product marketing, and lead generation efforts.

I think the single best way for small business owners to increase their profit margins is…

A 30-20 rate increase.

Every year, we analyze revenue generated from each distinct solution area. The objective is to identify offerings where we can increase our rates by 20 percent without losing the customer. We then select accounts that generate 30 percent of our total revenue across these identified solution offerings. Sometimes, this means that one of our clients may get the same service at a lower cost than the one we identify for rate increase. We have not lost a single customer because of this strategy.

via Increase Profit Margins: Tips From 30 Small Business Experts | Direct Capital | Blog.

How to get better ROI out of your social media sharing? – Published on LinkedIn

Social Media Sharing ROI

We all share content on one or more social networks. In fact, social sharing has become one of the most common activities on the web. There are some who get a kick out of sharing everything in their life (“I just took a shower with chilling cold water!”); some feel connected when they share; some want to stay relevant within their circles; some want to build their credibility; and there are others who do it for various vague and valid reasons. But, very few understand how effective their sharing is, and how can they improve.

sharing comes with an expectation – that your connections and followers will react. If there are no reactions, incentives of sharing are diminished, which leads to decreased sharing.

No matter what you do for living, I can bet you have limited time. When you are active on social networks, it can take away good chunk of your time depending on how addicted (or dedicated) you are to building your presence. But, it is not hard to see that everyone’s social content does not get equal engagement. And, that is fine for most people. If all you want is to share your personal pictures with friends and family, you don’t really need to count likes and comments. But, even then, sharing comes with an expectation – that your connections and followers will react. If there are no reactions, incentives of sharing are diminished, which leads to decreased sharing.

via How to get better ROI out of your social media sharing? | Jasmeet Sawhney | LinkedIn.