Marketing has made great strides in recent years, as companies have integrated the latest marketing technologies to help them achieve the best possible results in selling products and services in today’s digital economy.
That was the message from marketing expert and entrepreneur Jasmeet Sawhney, who was the featured speaker at the Startup Grind Princeton event on February 16 at the Tigerlabs coworking and entrepreneurship center, in Princeton.
In this episode, Jasmeet Sawhney talks about a core concept (or framework) that marketing teams can follow as they try to make their content more shareable on social media. Jasmeet talks about importance of “Audience Activation”, and then about specific tactics to get more engagement on social media. Watch the video for more..
In this episode, Jasmeet Sawhney talks about how to transform your content marketing into an always-on media business. Jasmeet provides some simple tips (or principles) to follow when business and marketing teams begin their journey to scale their content marketing programs, and try to transform into an always-on media business. Watch the video for more..
Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes..
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.
“It may sound intuitive, but the most important trait is having the right balance of…”
Marketing/Business knowledge and IT/Technical depth. Typically, Chief Marketing Technologists have two types of background. Either, it’s someone from the IT side who is an expert in marketing/data infrastructure and software, and has worked with Marketing teams for a long time. Or, someone from the Marketing side who has been actively involved in implementation and use of technology and data since digital channels came around. Here’s why this balance is important – if a CMT lacks Marketing/Business knowledge, he/she would not be able to identify business opportunities that are created by new technologies; on the other hand, if a CMT is weak on the IT side, then data security and performance issues might creep-in. These are just examples, and a lot of other issues can happen if the balance is not there.
In this episode, Jasmeet Sawhney talks about the ongoing debate in the marketing world. On one hand, there are folks who think that Digital Marketing is not a separate marketing function. On the other, there are folks who argue that Digital Marketing should continue to be a separate function, it should continue to be a silo within the broader marketing organization. Jasmeet provides his views on why marketing organizations should stop treating digital as a separate marketing function, why it is all just Marketing – Integrated Marketing. Watch the video for more..
In this episode, Jasmeet Sawhney talks about the biggest mistake marketing teams are making in Influencer Marketing. Specifically, when marketing is trying to discover and engage with micro-influencers. Most marketing teams fail to leverage an invested group of people who are already talking about your brand, products, and services. Jasmeet also provides another tip on discovering outside influencers. Watch the video for more..
Why do so many businesses struggle with digital marketing? Today’s marketing landscape allows a small company, or even an individual, to get attention of millions of digital users. How do you grow your business? Jasmeet Sawhney, CEO of YibLab and a serial entrepreneur with over 15 years of digital marketing experience will help you arrive at the answers.
Jasmeet will deconstruct two case studies, real examples of how businesses use growth hacking to engage customers and build a large customer base. You will get insights into the process, mindset, and strategies to figure out unique opportunities available to all businesses. The goal is to provide every attendee with at least a couple of actionable tactics that they can use to scale their business through an analysis of two case studies:
Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making. Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.
Join us for an evening of networking and insights. Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.
Believe it or not – my team has been extremely successful in signing up clients with some offline tactics. The most successful offline medium for us has been Yellow Pages. We focus on companies that run full page advertisements on YP, and then search the company on the web to make sure it has a website. Yellow Pages is a great lead qualifier because it costs thousands of dollars for a full page ad (depending on the location). If a company can spend that amount of money on a print ad, they probably have funds to improve their online presence and SEO, which in most instances has better ROI.
So, we create a list of decision makers (or marketing contacts) at these companies, and reach out to them with comparable analysis of their spend on Yellow Pages vs. website SEO, with details around what impact the same dollar amount would have if spent on SEO. Our initial plan was to use this technique for local businesses, but it worked so well that we scaled it to generate leads across US. The only catch is that most of the times you are dealing directly with business owners or traditional marketing folks who have little knowledge of digital channels. So, there is a lot of hand-holding. But, it’s all worth the effort.