For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities. All in all, there was no clear ROI for the investment. Today, technology advancement has cleared most of these roadblocks. About 68% of top 50 US online retailers offered some kind of video content on their site in 2009 (eMarketer). This number is growing rapidly as adding video content has now become the second-highest priority of multichannel retailers. According to a recent Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional SEO techniques.
Sikh turban is an article of faith that has been made mandatory by the founders of Sikhism. It is not merely cultural paraphernalia. The symbolisms of wearing a turban are many from it being regarded as a symbol of sovereignty, dedication, self-respect, courage, devotion, and style, but, the foremost reason all practicing Sikhs wear a turban is just one – out of love, obedience and commitment to the wishes of the founders of their faith. The turban is deeply intertwined with the Sikh identity and is a manifestation of the mission given to all Sikhs – to fearlessly stand against tyranny and protect the downtrodden. Wearing a turban ensures that no Sikh can hide in the crowd and escape this responsibility. Turban was included in the Sikh dress code contrary to the prevailing diktat that only the superior class could wear a turban. The Sikh prophets sought to uplift the subjugated and make them the equals of the highest of the high. They diligently worked to create an egalitarian society dedicated to justice and equality.