Posts in Category: Pharmaceutical

Top Benefits Of Implementing A Social CRM Strategy – YibLab Blog

Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries?

Let’s face it, if you’re in a regulated industry where you need approval from compliance department for any kind of Social Media use, it is in fact difficult to fully leverage all the benefits of a Social CRM. So, it is extremely important to first figure out why you need a Social CRM and understand benefits your company seeks from implementing it. Without understanding your specific needs and clarity on custom requirements, Social CRM implementation will not go much far and it is going to be an uphill task to convince C-Suite and Leadership to commit and invest in it.

via Yiblab | Top Benefits Of Implementing A Social CRM Strategy.

Does Your Rigor Match Your Risk? – Disqus Comment On PharmExec

While I totally agree with the Quality Assurance best practices you have mentioned in the article, are they any different from QA practices you would follow for a digital project in another industry, let’s say Insurance or Media? Would like to know your thoughts around how specifically this (or other approaches) can improve effectiveness of pharma digital projects. – JASMEET SAWHNEY

Your brand Is liable

Cases like these are not atypical in today’s world. Pharmaceutical executives need to think about evolving technology and be prepared for the impact when glitches happen. After all, the possibility exists that glitches may represent the same level of liability as a brand recall.

If your digital property is riddled with errors, your target is going to have a suboptimal experience. In other words, defects erode the relationship your target has with your brand.

via Does Your Rigor Match Your Risk? – Pharmaceutical Executive.

Traditional Pharma Sales Model – Is It Really Broken? – LinkedIn Group

 

pharma sales rep

There is a lot of hue and cry about traditional Pharma sales model and why it doesn’t work – prescriber access, ROI concerns, more stakeholders in the process, regulations, and so on..But, are these real issues? Most Pharma companies continue to spend Billions on the traditional model – why? Is it really not working?

According to you, what are the things that work? And, what are some of the most prominent issues in the traditional sales process?

via FiercePharma A Network of Pharmaceutical Professionals - Traditional Pharma sales model – is it really broken? | LinkedIn.

via Pharmaceutical Sales Representative - Traditional Pharma sales model – is it really broken? | LinkedIn.

via PMSA - Traditional Pharma sales model – is it really broken? | LinkedIn.