Posts in Category: Enterprise

[Podcast] How to Leverage Micro Influencers to Grow Your Brand – Published on Sweet Fish Media


Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes..

In this episode we talk to Jasmeet Sawhney, Managing Principal and CMO at YibLab.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

via Sweet Fish Media | Podcast Production for B2B Companies.

Top Must-Have Traits of Chief MarTechs – Published on Docurated

Top Traits Chief Marketing Technologists

“It may sound intuitive, but the most important trait is having the right balance of…”

Marketing/Business knowledge and IT/Technical depth. Typically, Chief Marketing Technologists have two types of background. Either, it’s someone from the IT side who is an expert in marketing/data infrastructure and software, and has worked with Marketing teams for a long time. Or, someone from the Marketing side who has been actively involved in implementation and use of technology and data since digital channels came around. Here’s why this balance is important – if a CMT lacks Marketing/Business knowledge, he/she would not be able to identify business opportunities that are created by new technologies; on the other hand, if a CMT is weak on the IT side, then data security and performance issues might creep-in. These are just examples, and a lot of other issues can happen if the balance is not there.

via Top Traits of Chief MarTechs: 60 Experts Weigh in On the Must-Have Traits of Today’s Top MarTech Talent – Docurated.

[VIDEO] Digital Marketing: Why It As Not A Separate Marketing Function? – YouTube

In this episode, Jasmeet Sawhney talks about the ongoing debate in the marketing world. On one hand, there are folks who think that Digital Marketing is not a separate marketing function. On the other, there are folks who argue that Digital Marketing should continue to be a separate function, it should continue to be a silo within the broader marketing organization. Jasmeet provides his views on why marketing organizations should stop treating digital as a separate marketing function, why it is all just Marketing – Integrated Marketing. Watch the video for more..

via [VIDEO] Digital Marketing: Why It As Not A Separate Marketing Function? | Yiblab.

[VIDEO] Influencer Marketing & Micro-Influencers: Biggest Mistake Marketing Teams Are Making – YouTube

In this episode, Jasmeet Sawhney talks about the biggest mistake marketing teams are making in Influencer Marketing. Specifically, when marketing is trying to discover and engage with micro-influencers. Most marketing teams fail to leverage an invested group of people who are already talking about your brand, products, and services. Jasmeet also provides another tip on discovering outside influencers. Watch the video for more..


via [VIDEO] Influencer Marketing & Micro-Influencers: Biggest Mistake Marketing Teams Are Making | Yiblab.

[VIDEO] How will Internet of Things change Brand and Consumer interaction? – YouTube

So, how will Internet of Things change brand and consumer interaction? It might be too early to predict! But, in this video, Jasmeet Sawhney, talks about some areas that are emerging that give us some insight into how it might impact brand and consumer interaction.


PANEL CONVERSATION: Marketing & Analytics … A Love Story – NYC Marketing Analytics Forum (New York, NY)


Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making.  Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.

Join us for an evening of networking and insights.  Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.

Big Data’s Big Deal is HUMAN TOUCH, not Technology – Published on LinkedIn



We all know – there is data everywhere. In the past couple of years, the world has generated more data than the prior civilization put together. Whether it is content posted on web and social media, data transmitted from sensors in cars, appliances, buildings and airplanes, or streamed to your mobile, television or computers, we are surrounded and overwhelmed by data. Advancements in technology are the main driver of this data deluge, but similar advancements have taken place in the technology to collect and store data. This has made it economical for organizations to build infrastructure to store and manage large sets of data. But, the real problem is deriving value out of this data and making it useful. This is where most of the stagnation is today. According to International Data Corporation (IDC), only one percent of the digital data generated is currently being analyzed.


Everyone agrees there is a big data revolution happening, but it is not about the volume and scale of data being generated. The revolution is about the ability to actually do something with that data. What used to take millions of dollars to first build the infrastructure and then hire really smart and expensive individuals to analyze data, can now be done in thousands. It all comes down to using the right set of new age technologies and implementing right set of rules (read algorithms) to deliver answers that weren’t possible earlier. This is where the new age data computation and analysis shines. We have come a long way to leverage machine learning, graph analysis, predictive modeling algorithms and other techniques to uncover patterns and correlations that may not be readily apparent, but may turn out to be highly beneficial for business decision making.

There have been vast improvements in how and what type of datasets can be linked together to capture insights that aren’t possible with singular datasets. An example that everyone understands is how Amazon links together shopping and purchase history of customers to make product recommendations. Along with linking of datasets, improvements in visualization tools have made it much easier for humans to analyze data and see patterns. These technologies are now making inroads into all types of disparate use cases to solve complex problems ranging from pharmaceutical drug discovery to providing terrorism alerts.

via Big Data’s Big Deal is HUMAN TOUCH, not Technology | Jasmeet Sawhney | LinkedIn.

Top Benefits Of Implementing A Social CRM Strategy – YibLab Blog

Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries?

Let’s face it, if you’re in a regulated industry where you need approval from compliance department for any kind of Social Media use, it is in fact difficult to fully leverage all the benefits of a Social CRM. So, it is extremely important to first figure out why you need a Social CRM and understand benefits your company seeks from implementing it. Without understanding your specific needs and clarity on custom requirements, Social CRM implementation will not go much far and it is going to be an uphill task to convince C-Suite and Leadership to commit and invest in it.

via Yiblab | Top Benefits Of Implementing A Social CRM Strategy.

Does Every Company Need An Enterprise Social Network? – Posted On Quora

Enterprise Social Network

One aspect that has changed over the years is how information is consumed and shared. No company can live without it. Period. Whether it is industry information, competitor information, corporate news, employees’ personal knowledge and interests, etc. This is absolutely valuable to companies of all sizes – small or large. As the Intranets have failed, Enterprise Social Networks have become the only medium for employees to discover and share information. So, if it is only about information – yes, ESNs are effective and every company can find some value in it based on how many employees participate.

But, this does not mean every company needs tons of other features offered by Enterprise Social Networks. Most companies using Yammer, Jive and other products do not make good use of other features. It is still to be seen how much impact these ESNs bring to day-to-day employee workflows, which is a key aspect of this question.


via (61) Does every company need an Enterprise Social Network? – Quora.