Posts in Category: Analytics

[VIDEO] How will Internet of Things change Brand and Consumer interaction? – YouTube

So, how will Internet of Things change brand and consumer interaction? It might be too early to predict! But, in this video, Jasmeet Sawhney, talks about some areas that are emerging that give us some insight into how it might impact brand and consumer interaction.

via: http://yiblab.com/how-internet-of-things-change-brand-consumer-interaction/

When My Fridge Orders Milk – What Iot Revolution Means for Brand Marketing? – Published on Digital Doughnut

IOT Impacts Brand Marketing

The Internet of Things has arrived

While some continue to write it off as futuristic, they are not acting any different from skeptics we had when mobile technologies were maturing. We all know what happened next – it took only couple of years for smartphones to change our lives. And, if mobile brought ‘change’, IOT will be nothing short of a transformation. Only a couple of years ago, impact of IOT didn’t seem much. But, then, almost instantly, mobile, web 2.0, and connectivity technologies became ubiquitous and inexpensive. Technologies like Wi-Fi, NFC, RFID, and sensor tags now make economic sense for widespread use. These technologies when added to everyday products enable massive data exchanges, and make it possible for brands to deliver dynamic services.

According to Cisco Systems, 15 billion connected devices already exist, and the number will reach 50 billion by 2020. Intel is even more bullish and predicts 200 billion connected devices by 2020. But, another number from Cisco puts things in better perspective, i.e., 98% of all physical devices will be part of the Internet of Things ecosystem. While most people only think about the obvious IOT candidates such as cars, consumer electronics, and appliances, these make up a very small percentage of trillions of consumer products sold every year. The biggest opportunity for marketers is in dumb products that will become part of the IOT ecosystem via smart packaging and software.

via When My Fridge Orders Milk – What Iot Revolution Means for Brand Marketing? – Digital Doughnut.

PANEL CONVERSATION: Marketing & Analytics … A Love Story – NYC Marketing Analytics Forum (New York, NY)

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Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making.  Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.

Join us for an evening of networking and insights.  Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.

How to Get SEO Clients? 11 Experts Chime In – Published on Agency Analytics

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Believe it or not – my team has been extremely successful in signing up clients with some offline tactics. The most successful offline medium for us has been Yellow Pages. We focus on companies that run full page advertisements on YP, and then search the company on the web to make sure it has a website. Yellow Pages is a great lead qualifier because it costs thousands of dollars for a full page ad (depending on the location). If a company can spend that amount of money on a print ad, they probably have funds to improve their online presence and SEO, which in most instances has better ROI.

So, we create a list of decision makers (or marketing contacts) at these companies, and reach out to them with comparable analysis of their spend on Yellow Pages vs. website SEO, with details around what impact the same dollar amount would have if spent on SEO. Our initial plan was to use this technique for local businesses, but it worked so well that we scaled it to generate leads across US. The only catch is that most of the times you are dealing directly with business owners or traditional marketing folks who have little knowledge of digital channels. So, there is a lot of hand-holding. But, it’s all worth the effort.

via How to Get SEO Clients? 11 Experts Chime In – Agency Analytics Blog.

Big Data’s Big Deal is HUMAN TOUCH, not Technology – Published on LinkedIn

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LET’S START WITH DATA DELUGE (WHICH, BTW, IS NOT THE PROBLEM):

We all know – there is data everywhere. In the past couple of years, the world has generated more data than the prior civilization put together. Whether it is content posted on web and social media, data transmitted from sensors in cars, appliances, buildings and airplanes, or streamed to your mobile, television or computers, we are surrounded and overwhelmed by data. Advancements in technology are the main driver of this data deluge, but similar advancements have taken place in the technology to collect and store data. This has made it economical for organizations to build infrastructure to store and manage large sets of data. But, the real problem is deriving value out of this data and making it useful. This is where most of the stagnation is today. According to International Data Corporation (IDC), only one percent of the digital data generated is currently being analyzed.

THE DATA REVOLUTION IS ABOUT INSIGHTS:

Everyone agrees there is a big data revolution happening, but it is not about the volume and scale of data being generated. The revolution is about the ability to actually do something with that data. What used to take millions of dollars to first build the infrastructure and then hire really smart and expensive individuals to analyze data, can now be done in thousands. It all comes down to using the right set of new age technologies and implementing right set of rules (read algorithms) to deliver answers that weren’t possible earlier. This is where the new age data computation and analysis shines. We have come a long way to leverage machine learning, graph analysis, predictive modeling algorithms and other techniques to uncover patterns and correlations that may not be readily apparent, but may turn out to be highly beneficial for business decision making.

There have been vast improvements in how and what type of datasets can be linked together to capture insights that aren’t possible with singular datasets. An example that everyone understands is how Amazon links together shopping and purchase history of customers to make product recommendations. Along with linking of datasets, improvements in visualization tools have made it much easier for humans to analyze data and see patterns. These technologies are now making inroads into all types of disparate use cases to solve complex problems ranging from pharmaceutical drug discovery to providing terrorism alerts.

via Big Data’s Big Deal is HUMAN TOUCH, not Technology | Jasmeet Sawhney | LinkedIn.

Big Data’s Big Deal is HUMAN TOUCH, not Technology – Published on AnalyticsWeek

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I have been involved in marketing analytics work for some years now. It requires me to regularly talk to CXOs about their big data challenges, and their plan to leverage this data to improve business decision making. I am constantly surprised how much misconception exists among executives. All of them read about new technologies and platforms coming out of Silicon Valley that magically clean, organize, analyze and visualize data for them. As if, they just have to implement some technology, press a button, and insights would start flowing.

This is a myth. There is no such (magical) technology-based analysis. Period.

Big Data’s big deal is not about technology platforms – it is rather about appropriate human interface with data technology.

I am myself guilty of selling big data solutions under the facade of technology and platforms. In many ways, I have contributed to this misconception about Big Data technology. So, I hope you believe me when I tell you – Big Data’s big deal is not about technology platforms – it is rather about appropriate human interface with data technology. Let’s not continue to speculate that technology platforms would save the enterprise from all data problems. I have seen the most advanced technology platforms that exist today. There is only one thing I know – these platforms would serve no purpose if we don’t have trained data professionals who know three basic things – business/domain knowledge, analytical experience, and ability to embrace new data technology.

via Big Data’s Big Deal is HUMAN TOUCH, not Technology – AnalyticsWeek.

New Jersey Tech and Pharma Companies on the 2015 Deloitte Technology Fast 500 – Published on NJ Tech Weekly

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Below we present the New Jersey companies that made the Technology Fast 500 list published by Deloitte LLP, a global professional services firm with U.S. headquarters in New York.

The Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and clean technology companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2011 to 2014, the company said in a statement.

AXTRIA RANKED 11TH ON NEW JERSEY’S 50 FASTEST GROWING COMPANIES (2015) BY NJBIZ

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Axtria, a leader in Data Analytics software and services, has been Ranked 11th on New Jersey’s 2015 50 Fastest Growing Companies by NJBIZ (New Jersey’s premiere business news publication). We are glad to share that Axtria has achieved this feat for the second year in a row.

The NJBIZ 50 Fastest Growing Companies awards program celebrates New Jersey’s most dynamic companies who progressively contribute to the success of the state’s economic growth and stability. To qualify, companies had to meet selection criteria that included a revenue size of at least $500,000 within the past two out of three years and growth in revenue over a three year period, dating from the fiscal year 2012 to 2014.

The NJBIZ recognition follows Axtria being featured for the second year in a row on the Inc.5000 list in August 2015 and also being selected as a Red Herring Top 100 North America winner in June 2015.

Top Benefits Of Implementing A Social CRM Strategy – YibLab Blog

Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries?

Let’s face it, if you’re in a regulated industry where you need approval from compliance department for any kind of Social Media use, it is in fact difficult to fully leverage all the benefits of a Social CRM. So, it is extremely important to first figure out why you need a Social CRM and understand benefits your company seeks from implementing it. Without understanding your specific needs and clarity on custom requirements, Social CRM implementation will not go much far and it is going to be an uphill task to convince C-Suite and Leadership to commit and invest in it.

via Yiblab | Top Benefits Of Implementing A Social CRM Strategy.

Does Your Rigor Match Your Risk? – Disqus Comment On PharmExec

While I totally agree with the Quality Assurance best practices you have mentioned in the article, are they any different from QA practices you would follow for a digital project in another industry, let’s say Insurance or Media? Would like to know your thoughts around how specifically this (or other approaches) can improve effectiveness of pharma digital projects. – JASMEET SAWHNEY

Your brand Is liable

Cases like these are not atypical in today’s world. Pharmaceutical executives need to think about evolving technology and be prepared for the impact when glitches happen. After all, the possibility exists that glitches may represent the same level of liability as a brand recall.

If your digital property is riddled with errors, your target is going to have a suboptimal experience. In other words, defects erode the relationship your target has with your brand.

via Does Your Rigor Match Your Risk? – Pharmaceutical Executive.