Posts in Category: Digital Marketing
How to get better ROI out of your social media sharing? – Published on LinkedIn
We all share content on one or more social networks. In fact, social sharing has become one of the most common activities on the web. There are some who get a kick out of sharing everything in their life (“I just took a shower with chilling cold water!”); some feel connected when they share; some want to stay relevant within their circles; some want to build their credibility; and there are others who do it for various vague and valid reasons. But, very few understand how effective their sharing is, and how can they improve.
sharing comes with an expectation – that your connections and followers will react. If there are no reactions, incentives of sharing are diminished, which leads to decreased sharing.
No matter what you do for living, I can bet you have limited time. When you are active on social networks, it can take away good chunk of your time depending on how addicted (or dedicated) you are to building your presence. But, it is not hard to see that everyone’s social content does not get equal engagement. And, that is fine for most people. If all you want is to share your personal pictures with friends and family, you don’t really need to count likes and comments. But, even then, sharing comes with an expectation – that your connections and followers will react. If there are no reactions, incentives of sharing are diminished, which leads to decreased sharing.
via How to get better ROI out of your social media sharing? | Jasmeet Sawhney | LinkedIn.
Top Benefits Of Implementing A Social CRM Strategy – YibLab Blog
Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries?
Let’s face it, if you’re in a regulated industry where you need approval from compliance department for any kind of Social Media use, it is in fact difficult to fully leverage all the benefits of a Social CRM. So, it is extremely important to first figure out why you need a Social CRM and understand benefits your company seeks from implementing it. Without understanding your specific needs and clarity on custom requirements, Social CRM implementation will not go much far and it is going to be an uphill task to convince C-Suite and Leadership to commit and invest in it.
via Yiblab | Top Benefits Of Implementing A Social CRM Strategy.
Traditional Pharma Sales Model – Is It Really Broken? – LinkedIn Group
There is a lot of hue and cry about traditional Pharma sales model and why it doesn’t work – prescriber access, ROI concerns, more stakeholders in the process, regulations, and so on..But, are these real issues? Most Pharma companies continue to spend Billions on the traditional model – why? Is it really not working?
According to you, what are the things that work? And, what are some of the most prominent issues in the traditional sales process?
via FiercePharma A Network of Pharmaceutical Professionals - Traditional Pharma sales model – is it really broken? | LinkedIn.
via Pharmaceutical Sales Representative - Traditional Pharma sales model – is it really broken? | LinkedIn.
via PMSA - Traditional Pharma sales model – is it really broken? | LinkedIn.
Ask The Headhunter: Users Sound Off on LinkedIn – Published on PBS NewsHour
Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no?
via Ask The Headhunter: Users Sound Off on LinkedIn | PBS NewsHour.
What Retailers Need To Do In Light Of Recent Google Changes? Build Content Sites! – Retail Spokes Blog
Google recently updated its search algorithm, which according to Google will affect about 11.8% of searches. The change is targeted towards pushing down sites with low-quality content. According to a blog post by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer:
“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
So, what do retail sites do in light of these changes? The answer is simple – create high-quality original content that attracts backlinks naturally. The blog post by Amit and Matt further states importance of high quality content:
“Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”
Facebook Commerce: Marketplace or Just Referral Source? – Retail Spokes Blog
Lately, there has been a lot of talk about Facebook’s eCommerce efforts. Many believe it is the next big thing in eCommerce. According to IDC, in three to five years, 10 to 15 percent of total consumer spending in developed countries may go through sites such as Facebook. I agree that some consumer spending will go through social networks, but these numbers along with predictions by many others are somewhat inflated. Facebook’s initiatives like Open Graph, Like button, Facebook Credits and partnerships with retailers indicate a push towards making its platform more conducive for eCommerce transactions. But, it will take years before physical product sales become mainstream on Facebook.
What can really work in near future is Facebook as a referral platform. The real value for anyone trying to leverage Facebook comes from heaps of social data that the platform owns. But, collecting data is one thing and putting it to use is another. It will take a while before Facebook itself can effectively mine and use this social data, let alone its partner being able to make good use of it. Currently, when making a buying decision outside of Facebook, this data rarely helps. This is due to the fact that at a user level limited amount of product recommendations can be derived via Facebook APIs, and anything outside user’s immediate social graph very quickly becomes vague. But, if Facebook itself were to launch a product recommendation engine (or such), they would have huge amount of data to analyze and tremendous targeting opportunities.
E-Commerce Videos: Benefits And Optimization Best Practices – Retail Spokes Blog
For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities. All in all, there was no clear ROI for the investment. Today, technology advancement has cleared most of these roadblocks. About 68% of top 50 US online retailers offered some kind of video content on their site in 2009 (eMarketer). This number is growing rapidly as adding video content has now become the second-highest priority of multichannel retailers. According to a recent Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional SEO techniques.
What Can Retailers Do To Build a Brand (And a Loyal Customer Base)? – Retail Spokes Blog
Social media
It is not rocket-science to understand that the web is becoming increasingly social. Most retailers have a social media marketing strategy, but campaigns are mostly geared towards putting deals on Facebook and Twitter. What would really make a difference is content that can enhance experience on these social touch points. The goal is to enable your most influential existing customers to spread word of mouth that would bring in more traffic. Soon, online shopping will be the same friends and family experience as it is in a traditional brick and mortar store.
Multi-channel
It is now common understanding that retailers have to provide consistent products, pricing, information, and experiences across all their channels. Multi-channel retailers have an advantage over pure-play retailers in that they have more opportunities to convert shoppers. This includes features such as ‘ship to store’, ‘ship to home’ (if not available in-store) or in-store access to content and community over mobile devices.
Building a Loyal Brand Following – a New Focus For Online Retailers – Retail Spokes Blog
If there is one thing to be learned from Amazon’s dominance in eCommerce, it is the importance of building a brand. It is phenomenal that 33% of all shoppers visit Amazon for research, according to a recent study by e-tailing group and PowerReviews. Although, it is apparent that Amazon does not provide best product choices or shopping experience for many product segments. Nonetheless, their ability to attract direct traffic is unmatched. This is where most eCommerce sites need to become better in that they have to build loyal customer bases.
Does Your Rigor Match Your Risk? – Disqus Comment On PharmExec
Your brand Is liable
Cases like these are not atypical in today’s world. Pharmaceutical executives need to think about evolving technology and be prepared for the impact when glitches happen. After all, the possibility exists that glitches may represent the same level of liability as a brand recall.
If your digital property is riddled with errors, your target is going to have a suboptimal experience. In other words, defects erode the relationship your target has with your brand.
via Does Your Rigor Match Your Risk? – Pharmaceutical Executive.