Posts in Category: Startup Life
Jasmeet Sawhney named 2017 Executive Management Award Winner
I believe there is no defined formula to inspire and motivate others, and you cannot create one for the sake of it,” says Jasmeet Sawhney, CMO at YibLab, Inc. “It is a natural part of your everyday job, and mentoring your team is just a characteristic of good leadership. When it comes to inspiring teams, I simply use my instincts and try to be ‘me.’
Growth Hacking: How to Grow Your Startup on a Lean Budget
Speaking @ NYC Startup Society
Talking to cutting-edge NYC entrepreneurs at NYC Startup Society event.
Yiblab’s Sawhney Talks about Cutting-Edge Digital Marketing at Startup Grind – Published on NJ Tech Weekly
Speaking @ Startup Grind
Marketing has made great strides in recent years, as companies have integrated the latest marketing technologies to help them achieve the best possible results in selling products and services in today’s digital economy.
That was the message from marketing expert and entrepreneur Jasmeet Sawhney, who was the featured speaker at the Startup Grind Princeton event on February 16 at the Tigerlabs coworking and entrepreneurship center, in Princeton.
via Yiblab’s Sawhney Talks about Cutting-Edge Digital Marketing at Startup Grind Princeton.
Jasmeet Sawhney (YibLab) @ Startup Grind
Jasmeet is a serial entrepreneur and ‘Modern Marketing’ expert with deep roots in technology and data analytics.
via Jasmeet Sawhney (YibLab) – Startup Grind Princeton (Princeton, NJ) | Meetup.
YibLab, Inc. – 2017 New Jersey SmartCEO Future 50 Award Winner
You can be extremely smart, and may hire some of the smartest people, but none of that would matter if you do not treat them the right way.
Some photos from awards night where YibLab was recognized as one of the fastest growing companies in New Jersey.
via YibLab, Inc. – 2017 New Jersey SmartCEO Future 50 Award Winner.
[VIDEO] Interview with SmartCEO On Culture, Business Advice and Failures
Here’s a video where I, along with other leaders of fast growing companies in NJ, share thoughts on establishing a company culture that has an entrepreneurial mindset, how to handle failure, and the best piece of advice I have received about running a fast-growing company.
TIE Digital Marketing Keynote: Strategy to grow your business on a lean budget
Why do so many businesses struggle with digital marketing? Today’s marketing landscape allows a small company, or even an individual, to get attention of millions of digital users. How do you grow your business? Jasmeet Sawhney, CEO of YibLab and a serial entrepreneur with over 15 years of digital marketing experience will help you arrive at the answers.
Jasmeet will deconstruct two case studies, real examples of how businesses use growth hacking to engage customers and build a large customer base. You will get insights into the process, mindset, and strategies to figure out unique opportunities available to all businesses. The goal is to provide every attendee with at least a couple of actionable tactics that they can use to scale their business through an analysis of two case studies:
via Digital Marketing: Strategy to grow your business on a lean budget – TiE NJ Philadelphia.
PANEL CONVERSATION: Marketing & Analytics … A Love Story – NYC Marketing Analytics Forum (New York, NY)
Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making. Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.
Join us for an evening of networking and insights. Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.
How to Get SEO Clients? 11 Experts Chime In – Published on Agency Analytics
Believe it or not – my team has been extremely successful in signing up clients with some offline tactics. The most successful offline medium for us has been Yellow Pages. We focus on companies that run full page advertisements on YP, and then search the company on the web to make sure it has a website. Yellow Pages is a great lead qualifier because it costs thousands of dollars for a full page ad (depending on the location). If a company can spend that amount of money on a print ad, they probably have funds to improve their online presence and SEO, which in most instances has better ROI.
So, we create a list of decision makers (or marketing contacts) at these companies, and reach out to them with comparable analysis of their spend on Yellow Pages vs. website SEO, with details around what impact the same dollar amount would have if spent on SEO. Our initial plan was to use this technique for local businesses, but it worked so well that we scaled it to generate leads across US. The only catch is that most of the times you are dealing directly with business owners or traditional marketing folks who have little knowledge of digital channels. So, there is a lot of hand-holding. But, it’s all worth the effort.
via How to Get SEO Clients? 11 Experts Chime In – Agency Analytics Blog.