Posts in Category: Social Media
Yiblab’s Sawhney Talks about Cutting-Edge Digital Marketing at Startup Grind – Published on NJ Tech Weekly
Speaking @ Startup Grind
Marketing has made great strides in recent years, as companies have integrated the latest marketing technologies to help them achieve the best possible results in selling products and services in today’s digital economy.
That was the message from marketing expert and entrepreneur Jasmeet Sawhney, who was the featured speaker at the Startup Grind Princeton event on February 16 at the Tigerlabs coworking and entrepreneurship center, in Princeton.
via Yiblab’s Sawhney Talks about Cutting-Edge Digital Marketing at Startup Grind Princeton.
[Podcast] How to Leverage Micro Influencers to Grow Your Brand – Published on Sweet Fish Media
Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes..
In this episode we talk to Jasmeet Sawhney, Managing Principal and CMO at YibLab.
You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.
via Sweet Fish Media | Podcast Production for B2B Companies.
Top Must-Have Traits of Chief MarTechs – Published on Docurated
“It may sound intuitive, but the most important trait is having the right balance of…”
Marketing/Business knowledge and IT/Technical depth. Typically, Chief Marketing Technologists have two types of background. Either, it’s someone from the IT side who is an expert in marketing/data infrastructure and software, and has worked with Marketing teams for a long time. Or, someone from the Marketing side who has been actively involved in implementation and use of technology and data since digital channels came around. Here’s why this balance is important – if a CMT lacks Marketing/Business knowledge, he/she would not be able to identify business opportunities that are created by new technologies; on the other hand, if a CMT is weak on the IT side, then data security and performance issues might creep-in. These are just examples, and a lot of other issues can happen if the balance is not there.
TIE Digital Marketing Keynote: Strategy to grow your business on a lean budget
Why do so many businesses struggle with digital marketing? Today’s marketing landscape allows a small company, or even an individual, to get attention of millions of digital users. How do you grow your business? Jasmeet Sawhney, CEO of YibLab and a serial entrepreneur with over 15 years of digital marketing experience will help you arrive at the answers.
Jasmeet will deconstruct two case studies, real examples of how businesses use growth hacking to engage customers and build a large customer base. You will get insights into the process, mindset, and strategies to figure out unique opportunities available to all businesses. The goal is to provide every attendee with at least a couple of actionable tactics that they can use to scale their business through an analysis of two case studies:
via Digital Marketing: Strategy to grow your business on a lean budget – TiE NJ Philadelphia.
PANEL CONVERSATION: Marketing & Analytics … A Love Story – NYC Marketing Analytics Forum (New York, NY)
Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making. Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.
Join us for an evening of networking and insights. Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.