Posts in Category: Comments & Micro-Content
9 Ways to Design Brand You – LinkedIn Group Discussion
@haydee – thanks for sharing the insights. Great article. I also think discovering your audience and constantly engaging with them is also extremely important. – JASMEET SAWHNEY
You are the CEO of your own company – YOU Incorporated. In today’s fast-paced, competitive and interconnected world it is vital to have a unique powerful and personal brand in order to stand out and be memorable in the eyes of others. Think of some…
3 Reasons To Reconsider LinkedIn Groups – Disqus Comment On V3IM
Shelly, Totally agree with the value of LinkedIn Groups – they enable users to build ‘credible’ connections, build thought leadership (digital footprint), get leads, etc. I am not so sure about improvements made by LinkedIn in terms of Groups functionality. I still find them extremely difficult to use. There are many issues:
1 – If you are a member of multiple groups, email digests feel like a spam and most people I talk to have turned them off because they simply cannot keep up with them
2 – There is a lot of promotional/spam discussions that puts people off
3 – It is extremely difficult to reach discussions that are relevant to a user – total lack of filters (part of the problem is people who just post random stuff)
4 – There is a bias towards discussions that are active even if they are old (even though there are few active discussions – they get most of the comments) – most other ‘relevant’ discussions go unnoticed
I would love to know your thoughts on these problems and how you are solving them today. Also, what other improvements would you like to see in LinkedIn Groups? Please share..
- JASMEET SAWHNEY
I spend quite a bit of time on LinkedIn and that activity most definitely includes participating in LinkedIn Groups. Paying attention to the discussions that happen in different groups, participating, sharing data and personal experiences helps me do a better job of serving my clients and it also gives me insights into some of the issues my clients and prospects and sometimes even their clients and prospects face on a daily basis. As a result, I regularly meet and interact with a ton of new and interesting people and that’s rarely a bad thing.
Because I find Groups to be such a valuable part of the LinkedIn experience, I thought I’d share 3 reasons that might make you rethink your own use of Groups.
LinkedIn Groups for Sales Success: Your Secret Weapon – Comment on SmallBizTrends
Hi Margie,
Thanks for providing the tips. Totally agree with the value of LinkedIn groups. They help with leads, but also help users build credible connections and thought leadership. But, I think the LinkedIn group experience requires improvement. I would love to know how you tackle some of the issues I face:
1 – If you are a member of multiple groups, email digests feel like a spam and most people I talk to have turned them off because they simply cannot keep up with them
2 – There is a lot of promotional/spam discussions that puts people off
3 – It is extremely difficult to reach discussions that are relevant to a user – total lack of filters (part of the problem is people who just post random stuff)
4 – There is a bias towards discussions that are active even if they are old (even though there are few active discussions – they get most of the comments) – most other ‘relevant’ discussions go unnoticed
Can you please share your thoughts on how you are solving these problems today? Also, what other improvements would you like to see in LinkedIn Groups? Please share..Thanks!
- JASMEET SAWHNEY
Did you know that people who participate or engage in LinkedIn Group discussions get an average of four times as many profile views?
LinkedIn Groups allow you to connect with thousands, even hundreds of thousands of people. Many more than you could connect with via your first-level connections.
Using LinkedIn Groups for Sales Success
There are over two million groups on LinkedIn, with a focus on a variety of topics. These include:
- Corporate
- College alumni
- Nonprofit
- Trade organizations
- Conferences
- Industry-specific
- Interests – such as skiing or animals
3 Deadly LinkedIn Profile Mistakes To Avoid – Disqus Comment on Jeffbullas Blog
So, it seems everyone loves this article – but, I am still trying to make sense of it?!?! Are you suggesting that every single professional should turn their LinkedIn profile into sales BS?? Quite frankly, if I see this kind of a profile, I’ll think twice before connecting. It’s the same reason why you don’t pick up a sales call when you know a telemarketer is calling. And, the same reason people don’t like Car Salesman – this article seems to be suggesting that our LinkedIn profiles should sound like one as well. This is a big problem with some sales people, they think everyone else sees the world like they do. Such a profile would almost seem like a scam to normal professionals. There might be some professions where this might work – where there is quick sales/hiring without much deliberation. But, I am not going to give business to anyone who tries to shove sales pitches down my throat via their LinkedIn profile. For most practical scenarios, a LinkedIn profile is not at the bottom of the sales funnel – it is at the top. And, if you annoy anyone at the top, there aren’t going to be any leads. There is a big shift happening from this traditional sales ‘cold call’ paradigm to the new Inbound approach. But, it seems I am the only one who feels this way (at least here). Or, maybe I just didn’t get the essence of the article – my apologies if that is the case. – JASMEET SAWHNEY
The sad truth is you are probably committing 3 deadly mistakes that turn you into a leper on LinkedIn.
If it makes you feel any better, you aren’t alone—thousands of people are making these 3 LinkedIn profile mistakes, turning their social media efforts into a giant waste of time.
Now I won’t bother tell you that you need a professional profile picture or recommendations on your LinkedIn profile. Those are a given. This article will explore the science of personal branding—why most people blend into the background and are instantly forgotten on LinkedIn.
Fix these 3 mistakes and you will immediately elbow your way past the hoards of competition and make a much better first impression on LinkedIn.
via 3 Deadly LinkedIn Profile Mistakes to Avoid – Jeffbullas’s Blog.
Ask The Headhunter: Users Sound Off On LinkedIn – The Rundown On PBS
Comment from Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no?
via Ask The Headhunter: Users Sound Off on LinkedIn | The Rundown | PBS NewsHour.
Ask The Headhunter: Users Sound Off on LinkedIn – Published on PBS NewsHour
Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no?
via Ask The Headhunter: Users Sound Off on LinkedIn | PBS NewsHour.
Ask The Headhunter: Is LinkedIn Cheating Employers and Job Seekers Alike? – Disqus Comment On PBS NewsHour
Great article – agreed that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job board business? There is a big community element in it for the user, no? – JASMEET SAWHNEY
You’re an employer and you’re hiring. You pay LinkedIn $3,950 for 10 job postings to help you find the best, most qualified hires. When LinkedIn delivers job applicants, do you care that those at the very top of the list paid LinkedIn for their positioning — while possibly better, more qualified candidates who didn’t pay are pushed to the bottom? Do you care that you can’t even turn this “feature” off?
Double-Dipping
Whether you’re the job applicant or the employer, you’d probably feel cheated. Imagine LinkedIn was a headhunter who charged the employer to fill a job, but also took money from an applicant to submit her resume first. That’s called double-dipping.
Welcome to the “job board” model for recruitment advertising, where the middle man charges everyone and manipulates the database, and where matching qualifications to job requirements is way down on the list of concerns, right beside those poor “basic users” who didn’t pay to play.
Google Wants To Own Enterprise, But It’ll Do It Google Style – Livefyre Comment On PandoDaily
@fnelson - Google market is currently limited to SMBs. Very few enterprises have risk-appetite to even try a consumer vendor. – JASMEET SAWHNEY
For Google the outlook is bright: It will succeed in enterprise, just not quite yet. Despite numerous customer wins and a surge of momentum in cloud-based productivity apps, the company, for now, is far from emerging victorious, partly because of its methodical approach to the enterprise, and partly because of enterprises’ cautious approach to Google — two awkward dance partners, eyeing each other from across the room.
Google is competing for enterprise relevance in several key categories: Office productivity applications, including e-mail, personal cloud, corporate back-end cloud services, and social. Google is just starting out with Google Compute Engine, its cloud infrastructure service. Google Drive, the company’s personal cloud offering, and Google Plus, its social media product, are both still pining for consumer attention, much less enterprise relevance. But even here, there’s promise; more on these in a future post.
via Google wants to own enterprise, but it’ll do it Google style | PandoDaily.
E-Commerce: What’s a Typical Conversion Rate For Online Retailers? – Posted On Quora
One of the factors determining conversion rates is the kind of products sold on the site. The average across product segments is around 2-3%, but can be as high as 30% for some segments. Some example product segments that get high conversion rates – Flowers, Office products, Tickets and Custom/Niche Apparel. Also, catalog retailers and home shopping networks tend to have higher online conversion rates.
Sites like Proflowers.com, LandsEnd.com, Blair.com and Tickets.com consistently rank high on conversion rates. Amazon and eBay in general rank among top 5 in almost all segments.
-JASMEET SAWHNEY
via (60) E-Commerce: What’s a typical conversion rate for online retailers? – Quora.
Does Your Rigor Match Your Risk? – Disqus Comment On PharmExec
Your brand Is liable
Cases like these are not atypical in today’s world. Pharmaceutical executives need to think about evolving technology and be prepared for the impact when glitches happen. After all, the possibility exists that glitches may represent the same level of liability as a brand recall.
If your digital property is riddled with errors, your target is going to have a suboptimal experience. In other words, defects erode the relationship your target has with your brand.
via Does Your Rigor Match Your Risk? – Pharmaceutical Executive.