Posts Tagged: sales
Top Benefits Of Implementing A Social CRM Strategy – YibLab Blog
Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries?
Let’s face it, if you’re in a regulated industry where you need approval from compliance department for any kind of Social Media use, it is in fact difficult to fully leverage all the benefits of a Social CRM. So, it is extremely important to first figure out why you need a Social CRM and understand benefits your company seeks from implementing it. Without understanding your specific needs and clarity on custom requirements, Social CRM implementation will not go much far and it is going to be an uphill task to convince C-Suite and Leadership to commit and invest in it.
via Yiblab | Top Benefits Of Implementing A Social CRM Strategy.
Traditional Pharma Sales Model – Is It Really Broken? – LinkedIn Group
There is a lot of hue and cry about traditional Pharma sales model and why it doesn’t work – prescriber access, ROI concerns, more stakeholders in the process, regulations, and so on..But, are these real issues? Most Pharma companies continue to spend Billions on the traditional model – why? Is it really not working?
According to you, what are the things that work? And, what are some of the most prominent issues in the traditional sales process?
via FiercePharma A Network of Pharmaceutical Professionals - Traditional Pharma sales model – is it really broken? | LinkedIn.
via Pharmaceutical Sales Representative - Traditional Pharma sales model – is it really broken? | LinkedIn.
via PMSA - Traditional Pharma sales model – is it really broken? | LinkedIn.
Here Are 3 Things You Are Missing Without a Social CRM – YibLab Blog
- Are you in market for a Social CRM, but don’t know what features to look for?
- Are you still not convinced about value of a Social CRM?
- Are you having tough time convincing your management to write a check because they don’t see the ROI?
If you answered yes to any one of the above, you are not alone. The good news (or, actually, the bad news) is that most of the companies that have actually made an investment in Social CRM do not leverage some of the basic features offered by the technology. So, what exactly does a Social CRM offer? The answer is complicated because feature set requirements of a Social CRM are dependent on various factors such as company goals, business functions involved, number of platform users, structure (centralized/de-centralized), industry, target demographic, use cases, regulation and compliance requirements, and many more. We can go into each of those in a separate blog post, but first, let’s get the basics right.
via Yiblab | Here are 3 things you are missing without a Social CRM.
E-Commerce: Is It a Good Practice To Require The User To Login In Order To See The Product Price? – Posted On Quora
It is not a good idea. Extra click/login can turn away shoppers unless they are so hooked on and are convinced that there is a substantial incentive to login. This happens rarely (mostly with bigger players).
-JASMEET SAWHNEY
E-Commerce: What’s a Typical Conversion Rate For Online Retailers? – Posted On Quora
One of the factors determining conversion rates is the kind of products sold on the site. The average across product segments is around 2-3%, but can be as high as 30% for some segments. Some example product segments that get high conversion rates – Flowers, Office products, Tickets and Custom/Niche Apparel. Also, catalog retailers and home shopping networks tend to have higher online conversion rates.
Sites like Proflowers.com, LandsEnd.com, Blair.com and Tickets.com consistently rank high on conversion rates. Amazon and eBay in general rank among top 5 in almost all segments.
-JASMEET SAWHNEY
via (60) E-Commerce: What’s a typical conversion rate for online retailers? – Quora.
Who Are The Leaders In Browse-Driven e-Commerce? – Posted On Quora
I assume browse-driven means direct traffic and question is around sites that actually make sales (and not other eCommerce sites such as Shopping Comparion engines, Coupon sites, and such)
It is Amazon and eBay. eBay was the front runner for a long time until Amazon (unique visitors) took over. After these pure play retailers, there are many brick & mortar chains such as Walmart, Target, Sears and Best Buy.
Flash sales sites (Gilt, Rue La La, et. al) and group buying sites such as Groupon are catching up.
-JASMEET SAWHNEY
via (60) Who are the leaders in browse-driven e-commerce? – Quora.
Does Your Rigor Match Your Risk? – Disqus Comment On PharmExec
Your brand Is liable
Cases like these are not atypical in today’s world. Pharmaceutical executives need to think about evolving technology and be prepared for the impact when glitches happen. After all, the possibility exists that glitches may represent the same level of liability as a brand recall.
If your digital property is riddled with errors, your target is going to have a suboptimal experience. In other words, defects erode the relationship your target has with your brand.
via Does Your Rigor Match Your Risk? – Pharmaceutical Executive.