Posts in Category: Digital Marketing
[VIDEO] How will Internet of Things change Brand and Consumer interaction? – YouTube
So, how will Internet of Things change brand and consumer interaction? It might be too early to predict! But, in this video, Jasmeet Sawhney, talks about some areas that are emerging that give us some insight into how it might impact brand and consumer interaction.
via: http://yiblab.com/how-internet-of-things-change-brand-consumer-interaction/
End of Google’s Growth, and 6 Online Advertising Issues You Need to Know – Published on Digital Doughnut
Alphabet/Google’s revenue continues to grow. In fact, earlier this year, it briefly surpassed Apple to become the most valuable public company. But, over the years, Google has reported one number that has left the advertising world wanting to know more. Since 2011, the average ‘ad cost’ continues to decline. In simple terms, Google is serving more and more ads every year, but each ad is earning company less and less. To someone in the online advertising world, this should not be news; online ad effectiveness has witnessed slow and steady decline over the years. The industry doesn’t want its customers to know about some underlying issues that are creating an online advertising bubble. Following six issues are a big reason for concern as there would likely be no turning back the moment advertisers get a grip of what is really happening.
1 – Perils of Technology & Automation
Yet, there is a much bigger irony at play – virtues of automation are becoming its own flaws.
Advertising technology has seen tremendous advancement in the past decade. From precise user tracking and matching algorithms to automation and programmatic buying, placing an ad now requires very little human effort. For most part, this has been a big boon for all stakeholders, but some cracks are starting to show. For one – advertisers took industry’s word on ad effectiveness, who in turn totally relied on advanced technology for their argument. If you look at ad performance over the years, it paints a completely different picture – online ad efficiency has been declining, and it has been declining for some of the most advanced online businesses who really know what they are doing. Yet, there is a much bigger irony at play – virtues of automation are becoming its own flaws. Automation has made it extremely cheap to plan and place ads on small/low quality websites, which has encouraged advertisers of all sizes to join in hordes without understanding anything about ad efficiency.
via End of Google’s Growth, and 6 Online Advertising Issues You Need to Know – Digital Doughnut.
TIE Digital Marketing Keynote: Strategy to grow your business on a lean budget
Why do so many businesses struggle with digital marketing? Today’s marketing landscape allows a small company, or even an individual, to get attention of millions of digital users. How do you grow your business? Jasmeet Sawhney, CEO of YibLab and a serial entrepreneur with over 15 years of digital marketing experience will help you arrive at the answers.
Jasmeet will deconstruct two case studies, real examples of how businesses use growth hacking to engage customers and build a large customer base. You will get insights into the process, mindset, and strategies to figure out unique opportunities available to all businesses. The goal is to provide every attendee with at least a couple of actionable tactics that they can use to scale their business through an analysis of two case studies:
via Digital Marketing: Strategy to grow your business on a lean budget – TiE NJ Philadelphia.
When My Fridge Orders Milk – What Iot Revolution Means for Brand Marketing? – Published on Digital Doughnut
The Internet of Things has arrived
While some continue to write it off as futuristic, they are not acting any different from skeptics we had when mobile technologies were maturing. We all know what happened next – it took only couple of years for smartphones to change our lives. And, if mobile brought ‘change’, IOT will be nothing short of a transformation. Only a couple of years ago, impact of IOT didn’t seem much. But, then, almost instantly, mobile, web 2.0, and connectivity technologies became ubiquitous and inexpensive. Technologies like Wi-Fi, NFC, RFID, and sensor tags now make economic sense for widespread use. These technologies when added to everyday products enable massive data exchanges, and make it possible for brands to deliver dynamic services.
According to Cisco Systems, 15 billion connected devices already exist, and the number will reach 50 billion by 2020. Intel is even more bullish and predicts 200 billion connected devices by 2020. But, another number from Cisco puts things in better perspective, i.e., 98% of all physical devices will be part of the Internet of Things ecosystem. While most people only think about the obvious IOT candidates such as cars, consumer electronics, and appliances, these make up a very small percentage of trillions of consumer products sold every year. The biggest opportunity for marketers is in dumb products that will become part of the IOT ecosystem via smart packaging and software.
via When My Fridge Orders Milk – What Iot Revolution Means for Brand Marketing? – Digital Doughnut.
PANEL CONVERSATION: Marketing & Analytics … A Love Story – NYC Marketing Analytics Forum (New York, NY)
Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making. Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.
Join us for an evening of networking and insights. Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.
How to Get SEO Clients? 11 Experts Chime In – Published on Agency Analytics
Believe it or not – my team has been extremely successful in signing up clients with some offline tactics. The most successful offline medium for us has been Yellow Pages. We focus on companies that run full page advertisements on YP, and then search the company on the web to make sure it has a website. Yellow Pages is a great lead qualifier because it costs thousands of dollars for a full page ad (depending on the location). If a company can spend that amount of money on a print ad, they probably have funds to improve their online presence and SEO, which in most instances has better ROI.
So, we create a list of decision makers (or marketing contacts) at these companies, and reach out to them with comparable analysis of their spend on Yellow Pages vs. website SEO, with details around what impact the same dollar amount would have if spent on SEO. Our initial plan was to use this technique for local businesses, but it worked so well that we scaled it to generate leads across US. The only catch is that most of the times you are dealing directly with business owners or traditional marketing folks who have little knowledge of digital channels. So, there is a lot of hand-holding. But, it’s all worth the effort.
via How to Get SEO Clients? 11 Experts Chime In – Agency Analytics Blog.
The Top 20 Ways To Naturally Generate Backlinks in 2016 – Published on Inet Solutions
Infographics + Memes & Visual Messages
Jasmeet Sawhney, CEO of YibLab, had two solutions to inbound links generation – one for B2B companies and one for B2C companies:
Generating inbound links requires businesses to constantly create a mix of different types of content that their audience would love to share. But, there are two specific types of content that perform the best for our B2B and B2C clients:
Infographics (for B2B companies) – The best way to generate inbound links for our B2B customers has been infographics. In a world where everyone is overwhelmed with content, getting a visual summary of a topic along with some stats is a treat. That’s exactly why infographics are so popular, and have extremely high re-publish rate. The SEO value of infographics embedded on relevant external sites is immense, which is further amplified by loads of referral traffic.
Memes and visual messages (for B2C companies) – Memes, animated gifs and text messages on a graphical background work extremely well for companies trying to engage their customer audience. These are simple and cheap to create and get shared a lot. Of course, the graphics and messaging have to be relevant to the product or service the business is selling. Memes and visual messages that mix in humor perform even better and get reposted a lot.
via The Top 20 Ways To Naturally Generate Backlinks in 2016 | Inet Solutions.
Increase Profit Margins: Tips From 30 Small Business Experts – Published on Direct Capital
Jasmeet Sawhney is a serial entrepreneur who has been in digital marketing and social technologies for over 10 years. He has helped both startups and large corporations in their branding, product marketing, and lead generation efforts.
I think the single best way for small business owners to increase their profit margins is…
A 30-20 rate increase.
Every year, we analyze revenue generated from each distinct solution area. The objective is to identify offerings where we can increase our rates by 20 percent without losing the customer. We then select accounts that generate 30 percent of our total revenue across these identified solution offerings. Sometimes, this means that one of our clients may get the same service at a lower cost than the one we identify for rate increase. We have not lost a single customer because of this strategy.
via Increase Profit Margins: Tips From 30 Small Business Experts | Direct Capital | Blog.