Posts in Category: Thought Leadership

3 Deadly LinkedIn Profile Mistakes To Avoid – Disqus Comment on Jeffbullas Blog

On September 25, 2013 by Jasmeet Sawhney With 0 Comments - Comments & Micro-Content, Personal Brand, Social Media, Startup Life, Thought Leadership

So, it seems everyone loves this article – but, I am still trying to make sense of it?!?! Are you suggesting that every single professional should turn their LinkedIn profile into sales BS?? Quite frankly, if I see this kind of a profile, I’ll think twice before connecting. It’s the same reason why you don’t pick up a sales call when you know a telemarketer is calling. And, the same reason people don’t like Car Salesman – this article seems to be suggesting that our LinkedIn profiles should sound like one as well. This is a big problem with some sales people, they think everyone else sees the world like they do. Such a profile would almost seem like a scam to normal professionals. There might be some professions where this might work – where there is quick sales/hiring without much deliberation. But, I am not going to give business to anyone who tries to shove sales pitches down my throat via their LinkedIn profile. For most practical scenarios, a LinkedIn profile is not at the bottom of the sales funnel – it is at the top. And, if you annoy anyone at the top, there aren’t going to be any leads. There is a big shift happening from this traditional sales ‘cold call’ paradigm to the new Inbound approach. But, it seems I am the only one who feels this way (at least here). Or, maybe I just didn’t get the essence of the article – my apologies if that is the case. – JASMEET SAWHNEY

linkedin profile mistakes

The sad truth is you are probably committing 3 deadly mistakes that turn you into a leper on LinkedIn.

If it makes you feel any better, you aren’t alone—thousands of people are making these 3 LinkedIn profile mistakes, turning their social media efforts into a giant waste of time.

Now I won’t bother tell you that you need a professional profile picture or recommendations on your LinkedIn profile. Those are a given. This article will explore the science of personal branding—why most people blend into the background and are instantly forgotten on LinkedIn.

Fix these 3 mistakes and you will immediately elbow your way past the hoards of competition and make a much better first impression on LinkedIn.

via 3 Deadly LinkedIn Profile Mistakes to Avoid – Jeffbullas’s Blog.

, , , , , , ,

What Type Of Information Should You Share On Social Media? – Worklife Blog

On September 23, 2013 by Jasmeet Sawhney With 0 Comments - Personal Brand, Sales, Social Media, Startup Life, Thought Leadership

We all have social media accounts and share content on one or more social networks. In fact, social sharing has become one of the most common activities on the web. There are some who get a kick out of sharing everything in their life (“I just took shower and water was really cold!”); some feel connected when they share; some want to stay relevant within their circles; some want to build their credibility; and there are others who do it for various vague and valid reasons. But, very few understand how effective their sharing is, and how can they improve?

No matter what you do, I can bet you have limited time. When you spend time on social networks, it can take away good chunk of your time depending on how addicted (or dedicated) you are to building your presence. But, it is not hard to see that everyone’s social content does not get equal engagement. And, this is fine, if all you want is to share your personal pictures with friends and family. But, for most part, all of this sharing comes with an expectation – that your connections and followers will react. If there are no reactions, incentives of sharing are diminished, which leads to decreased sharing.

via What type of information should you share on Social Media? | Worklife.

, , , , ,

Ask The Headhunter: Users Sound Off on LinkedIn – Published on PBS NewsHour

On September 10, 2013 by Jasmeet Sawhney With 0 Comments - Comments & Micro-Content, Digital Marketing, Marketing, Personal Brand, Technology, Thought Leadership

jasmeet-sawhney-linkedin

Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no?

via Ask The Headhunter: Users Sound Off on LinkedIn | PBS NewsHour.

, , ,

Founder Brand Void Is Killing More Startups Than You Think – MassChallenge Blog

On September 6, 2013 by Jasmeet Sawhney With 0 Comments - Personal Brand, Startup Life, Thought Leadership

The following is a guest post from Jasmeet Sawhney of MassChallenge Finalist, Worklife.io.

I was recently browsing our own people directory at MassChallenge. My goal was to see how many people have good web presence, so I picked some random names and did searches on Google and other social sites.

As I went from 1st name to the 30th, a pattern had emerged – one of the 3 things was happening for every person I searched (in decreasing order of frequency):

  • One or more social accounts of the person showed-up without any consistent presence in search results
  • It was difficult to locate the person on search and social sites
  • Only 2 people had 5 or more (out of 10) results on the first page of Google results

via MassChallenge.

, , , , ,