We all have social media accounts and share content on one or more social networks. In fact, social sharing has become one of the most common activities on the web. There are some who get a kick out of sharing everything in their life (“I just took shower and water was really cold!”); some feel connected when they share; some want to stay relevant within their circles; some want to build their credibility; and there are others who do it for various vague and valid reasons. But, very few understand how effective their sharing is, and how can they improve?
No matter what you do, I can bet you have limited time. When you spend time on social networks, it can take away good chunk of your time depending on how addicted (or dedicated) you are to building your presence. But, it is not hard to see that everyone’s social content does not get equal engagement. And, this is fine, if all you want is to share your personal pictures with friends and family. But, for most part, all of this sharing comes with an expectation – that your connections and followers will react. If there are no reactions, incentives of sharing are diminished, which leads to decreased sharing.