Through all the social media hype, email has held its ground as one of the most effective online retail marketing channels. According to a survey by the E-Tailing group, 79% of retailers want to increase their spending on email campaigns. Here are some of the things that retailers can do to ensure their emails convey the message and achieve desired results.
Content and Targeting
Content is where most email campaigns fall short. As a customer, very few would like to repeatedly receive just coupons and discount-oriented emails. Most users have anyways gotten used to searching the web for coupons before making a purchase. So, these messages do not offer too much value for the time and energy users would spend reading them. On the other hand, users would show more interest if contextual content can be added to these emails along with a relevant subject line.