As shoppers become skilled at online shopping, eCommerce sites have to find new ways to keep them interested in their offerings. Any initiative to solve that puzzle starts with content, and effective experiences can only be created with integrated analytics. Understanding user’s context and deriving intelligence from actions is an integral part of the mix. Here are some benefits of content enrichment when combined with analytics:

via Bing’s Content Dilemma | Retail Spokes – Online Retail Focused Content Solutions.