Posts Tagged: SEO
How to Get SEO Clients? 11 Experts Chime In – Published on Agency Analytics
Believe it or not – my team has been extremely successful in signing up clients with some offline tactics. The most successful offline medium for us has been Yellow Pages. We focus on companies that run full page advertisements on YP, and then search the company on the web to make sure it has a website. Yellow Pages is a great lead qualifier because it costs thousands of dollars for a full page ad (depending on the location). If a company can spend that amount of money on a print ad, they probably have funds to improve their online presence and SEO, which in most instances has better ROI.
So, we create a list of decision makers (or marketing contacts) at these companies, and reach out to them with comparable analysis of their spend on Yellow Pages vs. website SEO, with details around what impact the same dollar amount would have if spent on SEO. Our initial plan was to use this technique for local businesses, but it worked so well that we scaled it to generate leads across US. The only catch is that most of the times you are dealing directly with business owners or traditional marketing folks who have little knowledge of digital channels. So, there is a lot of hand-holding. But, it’s all worth the effort.
via How to Get SEO Clients? 11 Experts Chime In – Agency Analytics Blog.
The Top 20 Ways To Naturally Generate Backlinks in 2016 – Published on Inet Solutions
Infographics + Memes & Visual Messages
Jasmeet Sawhney, CEO of YibLab, had two solutions to inbound links generation – one for B2B companies and one for B2C companies:
Generating inbound links requires businesses to constantly create a mix of different types of content that their audience would love to share. But, there are two specific types of content that perform the best for our B2B and B2C clients:
Infographics (for B2B companies) – The best way to generate inbound links for our B2B customers has been infographics. In a world where everyone is overwhelmed with content, getting a visual summary of a topic along with some stats is a treat. That’s exactly why infographics are so popular, and have extremely high re-publish rate. The SEO value of infographics embedded on relevant external sites is immense, which is further amplified by loads of referral traffic.
Memes and visual messages (for B2C companies) – Memes, animated gifs and text messages on a graphical background work extremely well for companies trying to engage their customer audience. These are simple and cheap to create and get shared a lot. Of course, the graphics and messaging have to be relevant to the product or service the business is selling. Memes and visual messages that mix in humor perform even better and get reposted a lot.
via The Top 20 Ways To Naturally Generate Backlinks in 2016 | Inet Solutions.