The following is a guest post from Jasmeet Sawhney of MassChallenge Finalist, Worklife.io.

I was recently browsing our own people directory at MassChallenge. My goal was to see how many people have good web presence, so I picked some random names and did searches on Google and other social sites.

As I went from 1st name to the 30th, a pattern had emerged – one of the 3 things was happening for every person I searched (in decreasing order of frequency):

• One or more social accounts of the person showed-up without any consistent presence in search results
• It was difficult to locate the person on search and social sites
• Only 2 people had 5 or more (out of 10) results on the first page of Google results

via MassChallenge.