Posts in Category: Personal Brand

Ask The Headhunter: Users Sound Off on LinkedIn – Published on PBS NewsHour

On September 10, 2013 by Jasmeet Sawhney With 0 Comments - Comments & Micro-Content, Digital Marketing, Marketing, Personal Brand, Technology, Thought Leadership

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Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no?

via Ask The Headhunter: Users Sound Off on LinkedIn | PBS NewsHour.

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Founder Brand Void Is Killing More Startups Than You Think – MassChallenge Blog

On September 6, 2013 by Jasmeet Sawhney With 0 Comments - Personal Brand, Startup Life, Thought Leadership

The following is a guest post from Jasmeet Sawhney of MassChallenge Finalist, Worklife.io.

I was recently browsing our own people directory at MassChallenge. My goal was to see how many people have good web presence, so I picked some random names and did searches on Google and other social sites.

As I went from 1st name to the 30th, a pattern had emerged – one of the 3 things was happening for every person I searched (in decreasing order of frequency):

  • One or more social accounts of the person showed-up without any consistent presence in search results
  • It was difficult to locate the person on search and social sites
  • Only 2 people had 5 or more (out of 10) results on the first page of Google results

via MassChallenge.

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