Posts in Category: eCommerce

Facebook – Pro-User Claims and Reality – Retail Spokes Blog

Facebook Privacy

When Facebook executives talk about user privacy issues and control over content, it is apparent that user’s interests are their top priority. But, it turns out their actions are nowhere near public statements that they make. After massively faltering with Beacon, it seems Facebook has learned the art of deception. They have learned that an average user wouldn’t care about their practices as long as they can avoid negative buzz. They effectively do this by consistently claiming they are pro-user. An average Facebook user is sold on those ‘void’ claims.

I would highlight 3 changes that are already in effect, or are in the pipeline that show Facebook’s actual intentions:

via Facebook – Pro-User Claims and Reality | Retail Spokes – Online Retail Focused Content Solutions.

Top 5 Facebook Pages Series (Brands) – Retail Spokes Blog

Top 5 Facebook Pages Series - Brands

Along with good design and layout, it is important for brand pages to have great content that drives conversations and social interactions. Unlike retailers, most brands do not offer any coupons or promotions making it even more important to have quality content. I have come across hundreds of Facebook pages, but these 5 brands stand out for excellent design, engaging content, and social features that draw millions of Likes.

via Top 5 Facebook Pages Series – Brands | Retail Spokes – Online Retail Focused Content Solutions.

Top 5 Facebook Pages Series (Retailers) – Retail Spokes Blog

Social Media - Facebook Pages - eCommerce

There is no denying the fact that social media has quickly become a top priority for most marketers. According to eMarketer, four in five US businesses with at least 100 employees will take part in social media marketing in 2011. According to the same report, social media ranked third among areas marketers planned to focus their online marketing budget in 2011, after search and their own website.

As the stakes get higher, it has become increasingly important to effectively measure ROI. But, social media ROI measurement is still in its infancy. Very few marketers are successful in determining the true ROI from this channel. But, regardless of ROI conundrum, no marketer can afford to sit on the fence and wait until it’s too late. You have to get your feet wet and understand how this channel works. This takes time and there is no silver bullet that will make your social media campaigns successful overnight. Your social marketing needs and objectives are unique and they require a custom approach that can only be developed over a period of time.

via Top 5 Facebook Pages Series – Retailers | Retail Spokes – Online Retail Focused Content Solutions.

Facebook eCommerce Solutions – Retail Spokes Blog

Facebook eCommerce Solutions | Retail Spokes

In the retail world, there is a lot of hype about Facebook integration. Social media marketing, in general, has become an essential component of the marketing mix for most eCommerce marketers. But, are there any good Facebook eCommerce solutions available to serve that need? I was asked this question by a friend who runs a small eCommerce operation selling musical instruments. I thought I’ll provide a list of solutions I’ve recently come across in this blog. These are listed in no specific order.

via Facebook eCommerce Solutions | Retail Spokes – Online Retail Focused Content Solutions.

Why Is e-Commerce Such a Hot Area In Venture Capital Now? – Posted On Quora



For years, there was little innovation in eCommerce (both in technology and business model). Online price comparisons was the biggest (and pretty much only) value-add for consumers for many years.

This has changed in the last 3-4 years – think Social Commerce, Group Shopping, Private Sales, Open Source Technologies, Effectiveness of Marketplaces and Mashups to name a few. All this has led to great shopping experiences.

Then there are other factors – market growth and potential (only about 6% of retail is online, but influences about 80% in most segments), more and more consumers are comfortable shopping online, capital efficiency of setting up a business, easy (and relatively) immediate validation of business models, and still a huge potential for improvements on all ends – customer experience, supply chain, shipping & handling.

It is not hard for anyone to notice this potential. For VCs, well, it is their bread & butter!


via (61) Why is e-commerce such a hot area in venture capital now? – Quora.

Bing’s Content Dilemma – Retail Spokes Blog

Bing’s Content Dilemma | Retail Spokes

As shoppers become skilled at online shopping, eCommerce sites have to find new ways to keep them interested in their offerings. Any initiative to solve that puzzle starts with content, and effective experiences can only be created with integrated analytics. Understanding user’s context and deriving intelligence from actions is an integral part of the mix. Here are some benefits of content enrichment when combined with analytics:

via Bing’s Content Dilemma | Retail Spokes – Online Retail Focused Content Solutions.

E-Commerce: Is It a Good Practice To Require The User To Login In Order To See The Product Price? – Posted On Quora

It is not a good idea. Extra click/login can turn away shoppers unless they are so hooked on and are convinced that there is a substantial incentive to login. This happens rarely (mostly with bigger players).



via (60) E-Commerce: Is it a good practice to require the user to login in order to see the product price? – Quora.

What Are Some Examples Of Wonderfully Designed eCommerce Sites? – Posted On Quora



While it’s common knowledge that performs well, are there any new startups that have introduced novel or just plain attractive features?

via (60) What are some examples of wonderfully designed ecommerce sites? – Quora.

E-Commerce: What’s a Typical Conversion Rate For Online Retailers? – Posted On Quora

One of the factors determining conversion rates is the kind of products sold on the site. The average across product segments is around 2-3%, but can be as high as 30% for some segments. Some example product segments that get high conversion rates – Flowers, Office products, Tickets and Custom/Niche Apparel. Also, catalog retailers and home shopping networks tend to have higher online conversion rates.

Sites like,, and consistently rank high on conversion rates. Amazon and eBay in general rank among top 5 in almost all segments.



via (60) E-Commerce: What’s a typical conversion rate for online retailers? – Quora.

Who Are The Leaders In Browse-Driven e-Commerce? – Posted On Quora

I assume browse-driven means direct traffic and question is around sites that actually make sales (and not other eCommerce sites such as Shopping Comparion engines, Coupon sites, and such)

It is Amazon and eBay. eBay was the front runner for a long time until Amazon (unique visitors) took over. After these pure play retailers, there are many brick & mortar chains such as Walmart, Target, Sears and Best Buy.

Flash sales sites (Gilt, Rue La La, et. al) and group buying sites such as Groupon are catching up.


direct traffic

via (60) Who are the leaders in browse-driven e-commerce? – Quora.