I recently got my hands around a report from Forrester Analyst Sucharita Mulpuru titled “Higher Prices In Your Stores: OK Or Not? How Consumers React When Store And Web Prices For An Item Differ”.
In today’s socio-economic environment, it is common sense that shoppers are increasingly frugal and aware of their options when it comes to opening up their wallets. Retailers understand this trend and have come to realize that this is not a recession specific phenomenon. We may be out of recession, but shopper attitudes have not changed. Almost everyone shops around and compares prices across different channels. This has led to a rush towards consistent multi-channel experience.
But, this Forrester report paints a completely different picture. It suggests that having different prices across channels is not an issue, and retailers should rather focus on things that are more important!?!?
For years, there was little innovation in eCommerce (both in technology and business model). Online price comparisons was the biggest (and pretty much only) value-add for consumers for many years.
This has changed in the last 3-4 years – think Social Commerce, Group Shopping, Private Sales, Open Source Technologies, Effectiveness of Marketplaces and Mashups to name a few. All this has led to great shopping experiences.
Then there are other factors – market growth and potential (only about 6% of retail is online, but influences about 80% in most segments), more and more consumers are comfortable shopping online, capital efficiency of setting up a business, easy (and relatively) immediate validation of business models, and still a huge potential for improvements on all ends – customer experience, supply chain, shipping & handling.
It is not hard for anyone to notice this potential. For VCs, well, it is their bread & butter!
- JASMEET SAWHNEY
via (61) Why is e-commerce such a hot area in venture capital now? – Quora.
As shoppers become skilled at online shopping, eCommerce sites have to find new ways to keep them interested in their offerings. Any initiative to solve that puzzle starts with content, and effective experiences can only be created with integrated analytics. Understanding user’s context and deriving intelligence from actions is an integral part of the mix. Here are some benefits of content enrichment when combined with analytics:
via Bing’s Content Dilemma | Retail Spokes – Online Retail Focused Content Solutions.
It is not a good idea. Extra click/login can turn away shoppers unless they are so hooked on and are convinced that there is a substantial incentive to login. This happens rarely (mostly with bigger players).
-JASMEET SAWHNEY
http://www.barnesandnoble
.com
http://www.urbanoutfitters.com
http://www.moosejaw.com
http://www.rei.com/
http://www.gilt.com/sale/men -JASMEET SAWHNEY
While it’s common knowledge that Amazon.com performs well, are there any new startups that have introduced novel or just plain attractive features?
via (60) What are some examples of wonderfully designed ecommerce sites? – Quora.
E-Commerce: What’s a Typical Conversion Rate For Online Retailers? – Posted On Quora
via (60) E-Commerce: What’s a typical conversion rate for online retailers? – Quora.