Posts Tagged: data analytics
Experts Share Tips on How to Streamline Marketing Processes – Published on Docurated
“Given the modern marketing ecosystem, the single most important factor is to…”
Train marketing teams on technical skills. In the work that we do with both large and small clients, traditional marketing teams still rely heavily on IT and Business Technology teams. It ends up affecting all marketing activity since every single marketing process is driven by technology these days. Whether you are doing lead nurturing, social media marketing, content marketing, website optimization, or customer segmentation – if the marketing team doesn’t have the right technical tools and skills, none of the processes will be efficient. Same is true for data analytics, which is also traditionally a CIO responsibility, but never efficiently used if marketing teams don’t know how to work with data.
Modern marketing teams need to acquire these skills if they want to streamline processes and stay ahead of the competition.
via How to Streamline Marketing Processes: Tips from 60 Experts – Docurated.
When My Fridge Orders Milk – What Iot Revolution Means for Brand Marketing? – Published on Digital Doughnut
The Internet of Things has arrived
While some continue to write it off as futuristic, they are not acting any different from skeptics we had when mobile technologies were maturing. We all know what happened next – it took only couple of years for smartphones to change our lives. And, if mobile brought ‘change’, IOT will be nothing short of a transformation. Only a couple of years ago, impact of IOT didn’t seem much. But, then, almost instantly, mobile, web 2.0, and connectivity technologies became ubiquitous and inexpensive. Technologies like Wi-Fi, NFC, RFID, and sensor tags now make economic sense for widespread use. These technologies when added to everyday products enable massive data exchanges, and make it possible for brands to deliver dynamic services.
According to Cisco Systems, 15 billion connected devices already exist, and the number will reach 50 billion by 2020. Intel is even more bullish and predicts 200 billion connected devices by 2020. But, another number from Cisco puts things in better perspective, i.e., 98% of all physical devices will be part of the Internet of Things ecosystem. While most people only think about the obvious IOT candidates such as cars, consumer electronics, and appliances, these make up a very small percentage of trillions of consumer products sold every year. The biggest opportunity for marketers is in dumb products that will become part of the IOT ecosystem via smart packaging and software.
via When My Fridge Orders Milk – What Iot Revolution Means for Brand Marketing? – Digital Doughnut.
PANEL CONVERSATION: Marketing & Analytics … A Love Story – NYC Marketing Analytics Forum (New York, NY)
Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making. Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, interaction.
Join us for an evening of networking and insights. Hear real-world examples of how marketers are using analytics to grow audiences, revenue, and achieve greater impact with their resources.
Top Benefits Of Implementing A Social CRM Strategy – YibLab Blog
Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries?
Let’s face it, if you’re in a regulated industry where you need approval from compliance department for any kind of Social Media use, it is in fact difficult to fully leverage all the benefits of a Social CRM. So, it is extremely important to first figure out why you need a Social CRM and understand benefits your company seeks from implementing it. Without understanding your specific needs and clarity on custom requirements, Social CRM implementation will not go much far and it is going to be an uphill task to convince C-Suite and Leadership to commit and invest in it.
via Yiblab | Top Benefits Of Implementing A Social CRM Strategy.
Traditional Pharma Sales Model – Is It Really Broken? – LinkedIn Group
There is a lot of hue and cry about traditional Pharma sales model and why it doesn’t work – prescriber access, ROI concerns, more stakeholders in the process, regulations, and so on..But, are these real issues? Most Pharma companies continue to spend Billions on the traditional model – why? Is it really not working?
According to you, what are the things that work? And, what are some of the most prominent issues in the traditional sales process?
via FiercePharma A Network of Pharmaceutical Professionals - Traditional Pharma sales model – is it really broken? | LinkedIn.
via Pharmaceutical Sales Representative - Traditional Pharma sales model – is it really broken? | LinkedIn.
via PMSA - Traditional Pharma sales model – is it really broken? | LinkedIn.
Here Are 3 Things You Are Missing Without a Social CRM – YibLab Blog
- Are you in market for a Social CRM, but don’t know what features to look for?
- Are you still not convinced about value of a Social CRM?
- Are you having tough time convincing your management to write a check because they don’t see the ROI?
If you answered yes to any one of the above, you are not alone. The good news (or, actually, the bad news) is that most of the companies that have actually made an investment in Social CRM do not leverage some of the basic features offered by the technology. So, what exactly does a Social CRM offer? The answer is complicated because feature set requirements of a Social CRM are dependent on various factors such as company goals, business functions involved, number of platform users, structure (centralized/de-centralized), industry, target demographic, use cases, regulation and compliance requirements, and many more. We can go into each of those in a separate blog post, but first, let’s get the basics right.
via Yiblab | Here are 3 things you are missing without a Social CRM.
Does Your Rigor Match Your Risk? – Disqus Comment On PharmExec
Your brand Is liable
Cases like these are not atypical in today’s world. Pharmaceutical executives need to think about evolving technology and be prepared for the impact when glitches happen. After all, the possibility exists that glitches may represent the same level of liability as a brand recall.
If your digital property is riddled with errors, your target is going to have a suboptimal experience. In other words, defects erode the relationship your target has with your brand.
via Does Your Rigor Match Your Risk? – Pharmaceutical Executive.