Posts Tagged: search engines

3 Deadly LinkedIn Profile Mistakes To Avoid – Disqus Comment on Jeffbullas Blog

So, it seems everyone loves this article – but, I am still trying to make sense of it?!?! Are you suggesting that every single professional should turn their LinkedIn profile into sales BS?? Quite frankly, if I see this kind of a profile, I’ll think twice before connecting. It’s the same reason why you don’t pick up a sales call when you know a telemarketer is calling. And, the same reason people don’t like Car Salesman – this article seems to be suggesting that our LinkedIn profiles should sound like one as well. This is a big problem with some sales people, they think everyone else sees the world like they do. Such a profile would almost seem like a scam to normal professionals. There might be some professions where this might work – where there is quick sales/hiring without much deliberation. But, I am not going to give business to anyone who tries to shove sales pitches down my throat via their LinkedIn profile. For most practical scenarios, a LinkedIn profile is not at the bottom of the sales funnel – it is at the top. And, if you annoy anyone at the top, there aren’t going to be any leads. There is a big shift happening from this traditional sales ‘cold call’ paradigm to the new Inbound approach. But, it seems I am the only one who feels this way (at least here). Or, maybe I just didn’t get the essence of the article – my apologies if that is the case. – JASMEET SAWHNEY

linkedin profile mistakes

The sad truth is you are probably committing 3 deadly mistakes that turn you into a leper on LinkedIn.

If it makes you feel any better, you aren’t alone—thousands of people are making these 3 LinkedIn profile mistakes, turning their social media efforts into a giant waste of time.

Now I won’t bother tell you that you need a professional profile picture or recommendations on your LinkedIn profile. Those are a given. This article will explore the science of personal branding—why most people blend into the background and are instantly forgotten on LinkedIn.

Fix these 3 mistakes and you will immediately elbow your way past the hoards of competition and make a much better first impression on LinkedIn.

via 3 Deadly LinkedIn Profile Mistakes to Avoid – Jeffbullas’s Blog.

What Retailers Need To Do In Light Of Recent Google Changes? Build Content Sites! – Retail Spokes Blog


Google Search

Google recently updated its search algorithm, which according to Google will affect about 11.8% of searches. The change is targeted towards pushing down sites with low-quality content. According to a blog post by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer:

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

So, what do retail sites do in light of these changes? The answer is simple – create high-quality original content that attracts backlinks naturally. The blog post by Amit and Matt further states importance of high quality content:

“Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

via What retailers need to do in light of recent Google changes? Build content sites! | Retail Spokes – Online Retail Focused Content Solutions.

E-Commerce Videos: Benefits And Optimization Best Practices – Retail Spokes Blog

ecommerce videos

For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities. All in all, there was no clear ROI for the investment. Today, technology advancement has cleared most of these roadblocks. About 68% of top 50 US online retailers offered some kind of video content on their site in 2009 (eMarketer). This number is growing rapidly as adding video content has now become the second-highest priority of multichannel retailers. According to a recent Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional SEO techniques.

via E-Commerce Videos: Benefits and Optimization Best practices | Retail Spokes – Online Retail Focused Content Solutions.

How Comparison Shopping Engines Are Innovating – Retail Spokes Blog

comparison shopping

I always get into an argument with a friend who works at a first generation Comparison Shopping Engine (CSE). My opinion that CSEs need to do much more than just provide price comparisons does not fare well with him. His mantra – “Get shoppers in and out as quickly as possible and run with your cut”. Until recently, no one seemed interested in engaging shoppers, or providing better experiences. But, what my friend doesn’t realize is that the CSE world is changing. What was once considered taboo is soon going to become a hygiene factor. And, new breed of Comparison Shopping Engines are leading the charge to see about this change.

via How Comparison Shopping Engines are Innovating | Retail Spokes – Online Retail Focused Content Solutions.

Decline of Comparison Shopping Engines – Retail Spokes Blog

comparison shopping

Comparison shopping or ability to compare prices was (and to a large extent continues to be) one of the greatest innovations since the advent of internet shopping. Why? Because it put shoppers in control of the single most important shopping insight – ability to find the best price. So, understandably, comparison shopping engines (CSEs) were once a rage. But, they are constantly losing their clout with advent of new technologies and pressure from players like Google and Amazon. Here are some of the factors that are taking away CSE traffic:

Search engines are investing on their own shopping platforms

Google and Bing continue to evolve their own product search platforms. In addition to standard product information, they are enriching product pages with content like product reviews, videos and related products. There is a clear conflict of interest when it comes to product related search results. And, guess who wins? It is definitely not CSEs.

via Decline of Comparison Shopping Engines | Retail Spokes – Online Retail Focused Content Solutions.

Building a Loyal Brand Following – a New Focus For Online Retailers – Retail Spokes Blog

brand loyalty

If there is one thing to be learned from Amazon’s dominance in eCommerce, it is the importance of building a brand. It is phenomenal that 33% of all shoppers visit Amazon for research, according to a recent study by e-tailing group and PowerReviews. Although, it is apparent that Amazon does not provide best product choices or shopping experience for many product segments. Nonetheless, their ability to attract direct traffic is unmatched. This is where most eCommerce sites need to become better in that they have to build loyal customer bases.

via Building a loyal brand following – a new focus for online retailers | Retail Spokes – Online Retail Focused Content Solutions.

Bing’s Content Dilemma – Retail Spokes Blog

Bing’s Content Dilemma | Retail Spokes

As shoppers become skilled at online shopping, eCommerce sites have to find new ways to keep them interested in their offerings. Any initiative to solve that puzzle starts with content, and effective experiences can only be created with integrated analytics. Understanding user’s context and deriving intelligence from actions is an integral part of the mix. Here are some benefits of content enrichment when combined with analytics:

via Bing’s Content Dilemma | Retail Spokes – Online Retail Focused Content Solutions.