Posts Tagged: shopping

Facebook Commerce: Marketplace or Just Referral Source? – Retail Spokes Blog

Facebook Shopping

Lately, there has been a lot of talk about Facebook’s eCommerce efforts. Many believe it is the next big thing in eCommerce. According to IDC, in three to five years, 10 to 15 percent of total consumer spending in developed countries may go through sites such as Facebook. I agree that some consumer spending will go through social networks, but these numbers along with predictions by many others are somewhat inflated. Facebook’s initiatives like Open Graph, Like button, Facebook Credits and partnerships with retailers indicate a push towards making its platform more conducive for eCommerce transactions. But, it will take years before physical product sales become mainstream on Facebook.

What can really work in near future is Facebook as a referral platform. The real value for anyone trying to leverage Facebook comes from heaps of social data that the platform owns. But, collecting data is one thing and putting it to use is another. It will take a while before Facebook itself can effectively mine and use this social data, let alone its partner being able to make good use of it. Currently, when making a buying decision outside of Facebook, this data rarely helps. This is due to the fact that at a user level limited amount of product recommendations can be derived via Facebook APIs, and anything outside user’s immediate social graph very quickly becomes vague. But, if Facebook itself were to launch a product recommendation engine (or such), they would have huge amount of data to analyze and tremendous targeting opportunities.

via Facebook Commerce: Marketplace or Just Referral Source? | Retail Spokes – Online Retail Focused Content Solutions.

E-Commerce: Is It a Good Practice To Require The User To Login In Order To See The Product Price? – Posted On Quora

It is not a good idea. Extra click/login can turn away shoppers unless they are so hooked on and are convinced that there is a substantial incentive to login. This happens rarely (mostly with bigger players).



via (60) E-Commerce: Is it a good practice to require the user to login in order to see the product price? – Quora.

Who Are The Leaders In Browse-Driven e-Commerce? – Posted On Quora

I assume browse-driven means direct traffic and question is around sites that actually make sales (and not other eCommerce sites such as Shopping Comparion engines, Coupon sites, and such)

It is Amazon and eBay. eBay was the front runner for a long time until Amazon (unique visitors) took over. After these pure play retailers, there are many brick & mortar chains such as Walmart, Target, Sears and Best Buy.

Flash sales sites (Gilt, Rue La La, et. al) and group buying sites such as Groupon are catching up.


direct traffic

via (60) Who are the leaders in browse-driven e-commerce? – Quora.