Posts Tagged: content marketing

[VIDEO] Content Marketing: 4 Simple Tips To Transform Into An Always-On Media Business – YouTube

In this episode, Jasmeet Sawhney talks about how to transform your content marketing into an always-on media business. Jasmeet provides some simple tips (or principles) to follow when business and marketing teams begin their journey to scale their content marketing programs, and try to transform into an always-on media business. Watch the video for more..

via [VIDEO] Content Marketing: 4 Simple Tips To Transform Into An Always-On Media Business | Yiblab.

4 Principles to Transform Your Content Marketing into an Always-on Media Business – Published on Digital Doughnut

jasmeet-sawhney-content-marketing-always-on-media-business

There are tons of experts out there who would tell you that your business – regardless of who your customer is, or what you sell – needs to become more like a media business in order to do effective marketing. They would also tell you that you have to implement an ‘always-on’ marketing approach, in order to consistently reach-out and engage with your audience.

From the idea perspective, there is nothing wrong with this – I myself advocate that every company has to act like a media business to thrive in the new business environment. But, here’s the problem with all the advice floating around. Very few, if any, talk about how to actually transform your marketing into a media business. For most part, the fact that it is extremely hard to operate like a media business, is conveniently left out. In fact, most marketers full heartedly agree with the advice, but have no clue how to get started. That is what I want to address with this post.

Four simple principles (or tips) to follow in your quest to scale content marketing, and become an always-on media business:

1 – Find your content sweet-spot and stick to it

2 – Limit yourself – One Content Type/One Platform/One Target Persona

3 – Be consistent over a long period of time

4 – Focus on your own platforms, and build your own subscriber base

via 4 Principles to Transform Your Content Marketing into an Always-on Media Business – Digital Doughnut.

Ask The Headhunter: Users Sound Off On LinkedIn – The Rundown On PBS

Comment from Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no?

via Ask The Headhunter: Users Sound Off on LinkedIn | The Rundown | PBS NewsHour.

Ask The Headhunter: Users Sound Off on LinkedIn – Published on PBS NewsHour

jasmeet-sawhney-linkedin

Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no?

via Ask The Headhunter: Users Sound Off on LinkedIn | PBS NewsHour.

What Retailers Need To Do In Light Of Recent Google Changes? Build Content Sites! – Retail Spokes Blog

 

Google Search

Google recently updated its search algorithm, which according to Google will affect about 11.8% of searches. The change is targeted towards pushing down sites with low-quality content. According to a blog post by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer:

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

So, what do retail sites do in light of these changes? The answer is simple – create high-quality original content that attracts backlinks naturally. The blog post by Amit and Matt further states importance of high quality content:

“Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

via What retailers need to do in light of recent Google changes? Build content sites! | Retail Spokes – Online Retail Focused Content Solutions.

E-Commerce Videos: Benefits And Optimization Best Practices – Retail Spokes Blog

ecommerce videos

For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities. All in all, there was no clear ROI for the investment. Today, technology advancement has cleared most of these roadblocks. About 68% of top 50 US online retailers offered some kind of video content on their site in 2009 (eMarketer). This number is growing rapidly as adding video content has now become the second-highest priority of multichannel retailers. According to a recent Forrester Research study, videos are 53 times more likely to generate a first-page ranking than traditional SEO techniques.

via E-Commerce Videos: Benefits and Optimization Best practices | Retail Spokes – Online Retail Focused Content Solutions.

The New Shopper – Informed, Connected And Demanding! – Retail Spokes Blog

informed shopper

It is amazing how Apple rules over its consumer’s mindsets. They pre-sell millions of products and even get away with shortcomings (think iPhone 4 signal issues) without hurting their fan base. Only Steve Jobs has the ability to instruct his consumers to stop holding the phone ‘the wrong way!’ But, Apple fanatics are a rare breed providing such leeway to a seller. In the times that we live in, it is difficult even to get shoppers’ attention. To think of commanding what, where, when and how they buy is like daydreaming. Shoppers today have complete control and they have tools at their disposal that facilitate this authority.

So, what has lead to this shopper authority? Internet and other digital mediums have essentially changed the way we shop. The effect of internet shopping is far greater than the dollar value of online sales transactions. It is the influence on offline shopping where online produces a much bigger impact. Let’s list down some of things that have changed shoppers’ attitude and in effect transformed the retail landscape.

via The New Shopper – Informed, Connected and Demanding! | Retail Spokes – Online Retail Focused Content Solutions.

How Comparison Shopping Engines Are Innovating – Retail Spokes Blog

comparison shopping

I always get into an argument with a friend who works at a first generation Comparison Shopping Engine (CSE). My opinion that CSEs need to do much more than just provide price comparisons does not fare well with him. His mantra – “Get shoppers in and out as quickly as possible and run with your cut”. Until recently, no one seemed interested in engaging shoppers, or providing better experiences. But, what my friend doesn’t realize is that the CSE world is changing. What was once considered taboo is soon going to become a hygiene factor. And, new breed of Comparison Shopping Engines are leading the charge to see about this change.

via How Comparison Shopping Engines are Innovating | Retail Spokes – Online Retail Focused Content Solutions.

What Can Retailers Do To Build a Brand (And a Loyal Customer Base)? – Retail Spokes Blog

brand building

Social media

It is not rocket-science to understand that the web is becoming increasingly social. Most retailers have a social media marketing strategy, but campaigns are mostly geared towards putting deals on Facebook and Twitter. What would really make a difference is content that can enhance experience on these social touch points. The goal is to enable your most influential existing customers to spread word of mouth that would bring in more traffic. Soon, online shopping will be the same friends and family experience as it is in a traditional brick and mortar store.

Multi-channel

It is now common understanding that retailers have to provide consistent products, pricing, information, and experiences across all their channels. Multi-channel retailers have an advantage over pure-play retailers in that they have more opportunities to convert shoppers. This includes features such as ‘ship to store’, ‘ship to home’ (if not available in-store) or in-store access to content and community over mobile devices.

via What can retailers do to build a brand (and a loyal customer base)? | Retail Spokes – Online Retail Focused Content Solutions.