Posts Tagged: b2b marketing

[Podcast] How to Leverage Micro Influencers to Grow Your Brand – Published on Sweet Fish Media

On October 5, 2016 by Jasmeet Sawhney With 0 Comments - Digital Marketing, Enterprise, Marketing, Personal Brand, Social Media, Technology, Thought Leadership

Jasmeet-Sawhney-micro-influencers-B2B-brand-marketing

Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes..

In this episode we talk to Jasmeet Sawhney, Managing Principal and CMO at YibLab.

You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here.

via Sweet Fish Media | Podcast Production for B2B Companies.

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[VIDEO] Influencer Marketing & Micro-Influencers: Biggest Mistake Marketing Teams Are Making – YouTube

On September 12, 2016 by Jasmeet Sawhney With 0 Comments - Digital Marketing, Enterprise, Marketing, Personal Brand, Personal Interests, Sales, Social Media, Thought Leadership

In this episode, Jasmeet Sawhney talks about the biggest mistake marketing teams are making in Influencer Marketing. Specifically, when marketing is trying to discover and engage with micro-influencers. Most marketing teams fail to leverage an invested group of people who are already talking about your brand, products, and services. Jasmeet also provides another tip on discovering outside influencers. Watch the video for more..

 

via [VIDEO] Influencer Marketing & Micro-Influencers: Biggest Mistake Marketing Teams Are Making | Yiblab.

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