Talking to cutting-edge NYC entrepreneurs at NYC Startup Society event.
What is Growth Hacking exactly? “Growth hacking” is experiment and data driven marketing focused primarily on how the product is used to create growth both from the distribution and retention side. It puts an emphasis on process, testing, and finding scalable or sustainable ways to grow your business. Unlike classical marketing, the key differentiator with growth hacking is that it is a product-level focus vs. the channel-level focus of a traditional marketing effort.