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	<title>Jasmeet Sawhney &#187; Technology</title>
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	<description>My Thoughts &#38; Opinions Published Around The Web On Topics That Matter To Me</description>
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		<title>[VIDEO] Executive Management Award Profile &#8211; YibLab</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/video-executive-management-award-profile-yiblab/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/video-executive-management-award-profile-yiblab/#comments</comments>
		<pubDate>Mon, 01 May 2017 18:29:45 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startup Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[business awards]]></category>
		<category><![CDATA[executive management award]]></category>
		<category><![CDATA[interview]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=649</guid>
		<description><![CDATA[Talking to SmartCEO magazine about passion, drive, and important characteristics for success.]]></description>
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		<title>Growth Hacking: How to Grow Your Startup on a Lean Budget</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/growth-hacking-how-to-grow-your-startup-on-a-lean-budget/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/growth-hacking-how-to-grow-your-startup-on-a-lean-budget/#comments</comments>
		<pubDate>Wed, 05 Apr 2017 17:35:46 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Startup Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[growth hacking]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=630</guid>
		<description><![CDATA[Talking to cutting-edge NYC entrepreneurs at NYC Startup Society event. What is Growth Hacking exactly? “Growth hacking” is experiment and data driven marketing focused primarily on how the product is used to create growth both from the distribution and retention side. It puts an emphasis on process, testing, and finding scalable or sustainable ways to [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yiblab’s Sawhney Talks about Cutting-Edge Digital Marketing at Startup Grind &#8211; Published on NJ Tech Weekly</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/yiblabs-sawhney-talks-about-cutting-edge-digital-marketing-at-startup-grind-published-on-nj-tech-weekly/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/yiblabs-sawhney-talks-about-cutting-edge-digital-marketing-at-startup-grind-published-on-nj-tech-weekly/#comments</comments>
		<pubDate>Thu, 02 Mar 2017 21:04:13 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startup Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[NJ Tech Weekly]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[startup grind]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=624</guid>
		<description><![CDATA[Marketing has made great strides in recent years, as companies have integrated the latest marketing technologies to help them achieve the best possible results in selling products and services in today’s digital economy. That was the message from marketing expert and entrepreneur Jasmeet Sawhney, who was the featured speaker at the Startup Grind Princeton event [&#8230;]]]></description>
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		<title>Jasmeet Sawhney (YibLab) @ Startup Grind</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/jasmeet-sawhney-yiblab-startup-grind/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/jasmeet-sawhney-yiblab-startup-grind/#comments</comments>
		<pubDate>Mon, 20 Feb 2017 18:00:28 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Startup Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[speaker]]></category>
		<category><![CDATA[startup grind]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=611</guid>
		<description><![CDATA[Jasmeet is a serial entrepreneur and ‘Modern Marketing’ expert with deep roots in technology and data analytics. via Jasmeet Sawhney (YibLab) &#8211; Startup Grind Princeton (Princeton, NJ) &#124; Meetup.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>YibLab, Inc. &#8211; 2017 New Jersey SmartCEO Future 50 Award Winner</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/yiblab-inc-2017-new-jersey-smartceo-future-50-award-winner/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/yiblab-inc-2017-new-jersey-smartceo-future-50-award-winner/#comments</comments>
		<pubDate>Thu, 09 Feb 2017 21:14:01 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Startup Life]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[business awards]]></category>
		<category><![CDATA[fast growing company NJ]]></category>
		<category><![CDATA[future 50]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=589</guid>
		<description><![CDATA[You can be extremely smart, and may hire some of the smartest people, but none of that would matter if you do not treat them the right way. Some photos from awards night where YibLab was recognized as one of the fastest growing companies in New Jersey. via YibLab, Inc. &#8211; 2017 New Jersey SmartCEO Future [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[VIDEO] Social Media Marketing: One Core Concept To Get More Shares On Your Content &#8211; YouTube</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/video-social-media-marketing-one-core-concept-to-get-more-shares-on-your-content-youtube/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/video-social-media-marketing-one-core-concept-to-get-more-shares-on-your-content-youtube/#comments</comments>
		<pubDate>Mon, 28 Nov 2016 20:46:00 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[social engagement]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=580</guid>
		<description><![CDATA[In this episode, Jasmeet Sawhney talks about a core concept (or framework) that marketing teams can follow as they try to make their content more shareable on social media. Jasmeet talks about importance of “Audience Activation”, and then about specific tactics to get more engagement on social media. Watch the video for more.. via [VIDEO] [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/video-social-media-marketing-one-core-concept-to-get-more-shares-on-your-content-youtube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[VIDEO] Content Marketing: 4 Simple Tips To Transform Into An Always-On Media Business &#8211; YouTube</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/video-content-marketing-4-simple-tips-to-transform-into-an-always-on-media-business-youtube/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/video-content-marketing-4-simple-tips-to-transform-into-an-always-on-media-business-youtube/#comments</comments>
		<pubDate>Mon, 10 Oct 2016 19:23:18 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[always-on marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[media business]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=571</guid>
		<description><![CDATA[In this episode, Jasmeet Sawhney talks about how to transform your content marketing into an always-on media business. Jasmeet provides some simple tips (or principles) to follow when business and marketing teams begin their journey to scale their content marketing programs, and try to transform into an always-on media business. Watch the video for more.. via [VIDEO] [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[Podcast] How to Leverage Micro Influencers to Grow Your Brand &#8211; Published on Sweet Fish Media</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/podcast-how-to-leverage-micro-influencers-to-grow-your-brand-published-on-sweet-fish-media/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/podcast-how-to-leverage-micro-influencers-to-grow-your-brand-published-on-sweet-fish-media/#comments</comments>
		<pubDate>Wed, 05 Oct 2016 19:36:44 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[micro-influencers]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=556</guid>
		<description><![CDATA[Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes.. In this episode we talk to Jasmeet Sawhney, Managing Principal and CMO at YibLab. You can find this interview, and [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>4 Principles to Transform Your Content Marketing into an Always-on Media Business &#8211; Published on Digital Doughnut</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/4-principles-to-transform-your-content-marketing-into-an-always-on-media-business-published-on-digital-doughnut/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/4-principles-to-transform-your-content-marketing-into-an-always-on-media-business-published-on-digital-doughnut/#comments</comments>
		<pubDate>Tue, 04 Oct 2016 15:58:58 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[always-on marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[media business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=565</guid>
		<description><![CDATA[There are tons of experts out there who would tell you that your business &#8211; regardless of who your customer is, or what you sell &#8211; needs to become more like a media business in order to do effective marketing. They would also tell you that you have to implement an ‘always-on’ marketing approach, in [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/4-principles-to-transform-your-content-marketing-into-an-always-on-media-business-published-on-digital-doughnut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Must-Have Traits of Chief MarTechs &#8211; Published on Docurated</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/top-must-have-traits-of-chief-martechs-published-on-docurated/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/top-must-have-traits-of-chief-martechs-published-on-docurated/#comments</comments>
		<pubDate>Thu, 29 Sep 2016 13:37:59 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[chief marketing technologists]]></category>
		<category><![CDATA[CMT]]></category>
		<category><![CDATA[CMTO]]></category>
		<category><![CDATA[Marketing Talent]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=551</guid>
		<description><![CDATA[“It may sound intuitive, but the most important trait is having the right balance of…” Marketing/Business knowledge and IT/Technical depth. Typically, Chief Marketing Technologists have two types of background. Either, it’s someone from the IT side who is an expert in marketing/data infrastructure and software, and has worked with Marketing teams for a long time. Or, someone [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/top-must-have-traits-of-chief-martechs-published-on-docurated/feed/</wfw:commentRss>
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