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	<title>Jasmeet Sawhney &#187; marketing analytics</title>
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		<title>PANEL CONVERSATION: Marketing &amp; Analytics &#8230; A Love Story &#8211; NYC Marketing Analytics Forum (New York, NY)</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/panel-conversation-marketing-analytics-a-love-story-nyc-marketing-analytics-forum-new-york-ny/</link>
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		<pubDate>Mon, 25 Apr 2016 20:11:04 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
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		<category><![CDATA[analytics]]></category>
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		<description><![CDATA[Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making.  Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, [&#8230;]]]></description>
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		<title>Big Data’s Big Deal is HUMAN TOUCH, not Technology &#8211; Published on LinkedIn</title>
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		<pubDate>Tue, 05 Jan 2016 22:05:35 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
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		<description><![CDATA[LET’S START WITH DATA DELUGE (WHICH, BTW, IS NOT THE PROBLEM): We all know – there is data everywhere. In the past couple of years, the world has generated more data than the prior civilization put together. Whether it is content posted on web and social media, data transmitted from sensors in cars, appliances, buildings [&#8230;]]]></description>
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		<title>Big Data’s Big Deal is HUMAN TOUCH, not Technology – Published on AnalyticsWeek</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/big-datas-big-deal-is-human-touch-not-technology-published-on-analyticsweek/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/big-datas-big-deal-is-human-touch-not-technology-published-on-analyticsweek/#comments</comments>
		<pubDate>Mon, 04 Jan 2016 22:03:37 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Analytics]]></category>
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		<description><![CDATA[I have been involved in marketing analytics work for some years now. It requires me to regularly talk to CXOs about their big data challenges, and their plan to leverage this data to improve business decision making. I am constantly surprised how much misconception exists among executives. All of them read about new technologies and [&#8230;]]]></description>
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