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	<title>Jasmeet Sawhney &#187; influencer marketing</title>
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		<title>[Podcast] How to Leverage Micro Influencers to Grow Your Brand &#8211; Published on Sweet Fish Media</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/podcast-how-to-leverage-micro-influencers-to-grow-your-brand-published-on-sweet-fish-media/</link>
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		<pubDate>Wed, 05 Oct 2016 19:36:44 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
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		<description><![CDATA[Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes.. In this episode we talk to Jasmeet Sawhney, Managing Principal and CMO at YibLab. You can find this interview, and [&#8230;]]]></description>
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		<title>[VIDEO] Influencer Marketing &amp; Micro-Influencers: Biggest Mistake Marketing Teams Are Making &#8211; YouTube</title>
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		<pubDate>Mon, 12 Sep 2016 18:38:47 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
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		<category><![CDATA[micro-influencers]]></category>

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		<description><![CDATA[In this episode, Jasmeet Sawhney talks about the biggest mistake marketing teams are making in Influencer Marketing. Specifically, when marketing is trying to discover and engage with micro-influencers. Most marketing teams fail to leverage an invested group of people who are already talking about your brand, products, and services. Jasmeet also provides another tip on [&#8230;]]]></description>
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