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	<title>Jasmeet Sawhney &#187; ecommerce</title>
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		<title>What Retailers Need To Do In Light Of Recent Google Changes? Build Content Sites! &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/what-retailers-need-to-do-in-light-of-recent-google-changes-build-content-sites-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/what-retailers-need-to-do-in-light-of-recent-google-changes-build-content-sites-retail-spokes-blog/#comments</comments>
		<pubDate>Sun, 07 Oct 2012 17:49:10 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=142</guid>
		<description><![CDATA[&#160; Google recently updated its search algorithm, which according to Google will affect about 11.8% of searches. The change is targeted towards pushing down sites with low-quality content. According to a blog post by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer: “This update is designed to reduce rankings for low-quality sites—sites which are [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Commerce: Marketplace or Just Referral Source? &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/facebook-commerce-marketplace-or-just-referral-source-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/facebook-commerce-marketplace-or-just-referral-source-retail-spokes-blog/#comments</comments>
		<pubDate>Sat, 22 Sep 2012 17:43:49 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital marketing]]></category>
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		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=138</guid>
		<description><![CDATA[Lately, there has been a lot of talk about Facebook’s eCommerce efforts. Many believe it is the next big thing in eCommerce. According to IDC, in three to five years, 10 to 15 percent of total consumer spending in developed countries may go through sites such as Facebook. I agree that some consumer spending will [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>E-Commerce Videos: Benefits And Optimization Best Practices &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/e-commerce-videos-benefits-and-optimization-best-practices-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/e-commerce-videos-benefits-and-optimization-best-practices-retail-spokes-blog/#comments</comments>
		<pubDate>Mon, 03 Sep 2012 07:06:19 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=134</guid>
		<description><![CDATA[For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities. All in all, there was no clear ROI for the investment. Today, technology advancement has cleared most of these roadblocks. About [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Shopper – Informed, Connected And Demanding! &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/the-new-shopper-informed-connected-and-demanding-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/the-new-shopper-informed-connected-and-demanding-retail-spokes-blog/#comments</comments>
		<pubDate>Tue, 14 Aug 2012 06:59:42 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[comparison shopping]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=130</guid>
		<description><![CDATA[It is amazing how Apple rules over its consumer’s mindsets. They pre-sell millions of products and even get away with shortcomings (think iPhone 4 signal issues) without hurting their fan base. Only Steve Jobs has the ability to instruct his consumers to stop holding the phone ‘the wrong way!’ But, Apple fanatics are a rare [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How Comparison Shopping Engines Are Innovating &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/how-comparison-shopping-engines-are-innovating-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/how-comparison-shopping-engines-are-innovating-retail-spokes-blog/#comments</comments>
		<pubDate>Tue, 10 Jul 2012 06:32:29 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[comparison shopping]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=126</guid>
		<description><![CDATA[I always get into an argument with a friend who works at a first generation Comparison Shopping Engine (CSE). My opinion that CSEs need to do much more than just provide price comparisons does not fare well with him. His mantra – “Get shoppers in and out as quickly as possible and run with your [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Decline of Comparison Shopping Engines &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/decline-of-comparison-shopping-engines-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/decline-of-comparison-shopping-engines-retail-spokes-blog/#comments</comments>
		<pubDate>Fri, 01 Jun 2012 06:23:34 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[comparison shopping]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=122</guid>
		<description><![CDATA[Comparison shopping or ability to compare prices was (and to a large extent continues to be) one of the greatest innovations since the advent of internet shopping. Why? Because it put shoppers in control of the single most important shopping insight – ability to find the best price. So, understandably, comparison shopping engines (CSEs) were [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Can Retailers Do To Build a Brand (And a Loyal Customer Base)? &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/what-can-retailers-do-to-build-a-brand-and-a-loyal-customer-base-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/what-can-retailers-do-to-build-a-brand-and-a-loyal-customer-base-retail-spokes-blog/#comments</comments>
		<pubDate>Thu, 24 May 2012 06:08:15 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=118</guid>
		<description><![CDATA[Social media It is not rocket-science to understand that the web is becoming increasingly social. Most retailers have a social media marketing strategy, but campaigns are mostly geared towards putting deals on Facebook and Twitter. What would really make a difference is content that can enhance experience on these social touch points. The goal is [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building a Loyal Brand Following – a New Focus For Online Retailers &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/building-a-loyal-brand-following-a-new-focus-for-online-retailers-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/building-a-loyal-brand-following-a-new-focus-for-online-retailers-retail-spokes-blog/#comments</comments>
		<pubDate>Sat, 12 May 2012 05:47:46 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=114</guid>
		<description><![CDATA[If there is one thing to be learned from Amazon’s dominance in eCommerce, it is the importance of building a brand. It is phenomenal that 33% of all shoppers visit Amazon for research, according to a recent study by e-tailing group and PowerReviews. Although, it is apparent that Amazon does not provide best product choices [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Price Consistency Across Channels – Absolutely Important! &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/price-consistency-across-channels-absolutely-important-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/price-consistency-across-channels-absolutely-important-retail-spokes-blog/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 05:15:15 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=102</guid>
		<description><![CDATA[I recently got my hands around a report from Forrester Analyst Sucharita Mulpuru titled “Higher Prices In Your Stores: OK Or Not? How Consumers React When Store And Web Prices For An Item Differ”. In today’s socio-economic environment, it is common sense that shoppers are increasingly frugal and aware of their options when it comes [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Facebook Pages Series (Brands) &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/top-5-facebook-pages-series-brands-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/top-5-facebook-pages-series-brands-retail-spokes-blog/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 04:27:50 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=84</guid>
		<description><![CDATA[Along with good design and layout, it is important for brand pages to have great content that drives conversations and social interactions. Unlike retailers, most brands do not offer any coupons or promotions making it even more important to have quality content. I have come across hundreds of Facebook pages, but these 5 brands stand [&#8230;]]]></description>
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