<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Jasmeet Sawhney &#187; content marketing</title>
	<atom:link href="http://jasmeet.io/Jasmeet-Sawhney/tag/content-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://jasmeet.io</link>
	<description>My Thoughts &#38; Opinions Published Around The Web On Topics That Matter To Me</description>
	<lastBuildDate>Tue, 04 Sep 2018 00:07:43 +0000</lastBuildDate>
	<language>en-US</language>
		<sy:updatePeriod>hourly</sy:updatePeriod>
		<sy:updateFrequency>1</sy:updateFrequency>
	<generator>https://wordpress.org/?v=3.9.40</generator>
	<item>
		<title>[VIDEO] Social Media Marketing: One Core Concept To Get More Shares On Your Content &#8211; YouTube</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/video-social-media-marketing-one-core-concept-to-get-more-shares-on-your-content-youtube/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/video-social-media-marketing-one-core-concept-to-get-more-shares-on-your-content-youtube/#comments</comments>
		<pubDate>Mon, 28 Nov 2016 20:46:00 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[social engagement]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=580</guid>
		<description><![CDATA[In this episode, Jasmeet Sawhney talks about a core concept (or framework) that marketing teams can follow as they try to make their content more shareable on social media. Jasmeet talks about importance of “Audience Activation”, and then about specific tactics to get more engagement on social media. Watch the video for more.. via [VIDEO] [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/video-social-media-marketing-one-core-concept-to-get-more-shares-on-your-content-youtube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[VIDEO] Content Marketing: 4 Simple Tips To Transform Into An Always-On Media Business &#8211; YouTube</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/video-content-marketing-4-simple-tips-to-transform-into-an-always-on-media-business-youtube/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/video-content-marketing-4-simple-tips-to-transform-into-an-always-on-media-business-youtube/#comments</comments>
		<pubDate>Mon, 10 Oct 2016 19:23:18 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[always-on marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[media business]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=571</guid>
		<description><![CDATA[In this episode, Jasmeet Sawhney talks about how to transform your content marketing into an always-on media business. Jasmeet provides some simple tips (or principles) to follow when business and marketing teams begin their journey to scale their content marketing programs, and try to transform into an always-on media business. Watch the video for more.. via [VIDEO] [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/video-content-marketing-4-simple-tips-to-transform-into-an-always-on-media-business-youtube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4 Principles to Transform Your Content Marketing into an Always-on Media Business &#8211; Published on Digital Doughnut</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/4-principles-to-transform-your-content-marketing-into-an-always-on-media-business-published-on-digital-doughnut/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/4-principles-to-transform-your-content-marketing-into-an-always-on-media-business-published-on-digital-doughnut/#comments</comments>
		<pubDate>Tue, 04 Oct 2016 15:58:58 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[always-on marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[media business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=565</guid>
		<description><![CDATA[There are tons of experts out there who would tell you that your business &#8211; regardless of who your customer is, or what you sell &#8211; needs to become more like a media business in order to do effective marketing. They would also tell you that you have to implement an ‘always-on’ marketing approach, in [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/4-principles-to-transform-your-content-marketing-into-an-always-on-media-business-published-on-digital-doughnut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ask The Headhunter: Users Sound Off On LinkedIn &#8211; The Rundown On PBS</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/ask-the-headhunter-users-sound-off-on-linkedin-the-rundown-on-pbs/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/ask-the-headhunter-users-sound-off-on-linkedin-the-rundown-on-pbs/#comments</comments>
		<pubDate>Tue, 10 Sep 2013 21:49:32 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Comments & Micro-Content]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=176</guid>
		<description><![CDATA[Comment from Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no? via Ask The Headhunter: Users Sound Off on LinkedIn &#124; The Rundown [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/ask-the-headhunter-users-sound-off-on-linkedin-the-rundown-on-pbs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ask The Headhunter: Users Sound Off on LinkedIn &#8211; Published on PBS NewsHour</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/ask-the-headhunter-users-sound-off-on-linkedin-published-on-pbs-newshour/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/ask-the-headhunter-users-sound-off-on-linkedin-published-on-pbs-newshour/#comments</comments>
		<pubDate>Tue, 10 Sep 2013 20:05:16 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Comments & Micro-Content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[linkedin jobs]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=529</guid>
		<description><![CDATA[Jasmeet Sawhney: Great article, Nick. I agree that double-dipping is a big problem. But, do you really believe LinkedIn’s push into content/publishing is only to boost their job-board business? There is a big community element in it for the user, no? via Ask The Headhunter: Users Sound Off on LinkedIn &#124; PBS NewsHour.]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/ask-the-headhunter-users-sound-off-on-linkedin-published-on-pbs-newshour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Retailers Need To Do In Light Of Recent Google Changes? Build Content Sites! &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/what-retailers-need-to-do-in-light-of-recent-google-changes-build-content-sites-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/what-retailers-need-to-do-in-light-of-recent-google-changes-build-content-sites-retail-spokes-blog/#comments</comments>
		<pubDate>Sun, 07 Oct 2012 17:49:10 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=142</guid>
		<description><![CDATA[&#160; Google recently updated its search algorithm, which according to Google will affect about 11.8% of searches. The change is targeted towards pushing down sites with low-quality content. According to a blog post by Amit Singhal, Google Fellow, and Matt Cutts, Principal Engineer: “This update is designed to reduce rankings for low-quality sites—sites which are [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/what-retailers-need-to-do-in-light-of-recent-google-changes-build-content-sites-retail-spokes-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-Commerce Videos: Benefits And Optimization Best Practices &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/e-commerce-videos-benefits-and-optimization-best-practices-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/e-commerce-videos-benefits-and-optimization-best-practices-retail-spokes-blog/#comments</comments>
		<pubDate>Mon, 03 Sep 2012 07:06:19 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[search engines]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=134</guid>
		<description><![CDATA[For a long time, retailers held back from adding video content on their eCommerce sites. This delay was due to high production and hosting costs, inept distribution and marketing channels, and few optimization opportunities. All in all, there was no clear ROI for the investment. Today, technology advancement has cleared most of these roadblocks. About [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/e-commerce-videos-benefits-and-optimization-best-practices-retail-spokes-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Shopper – Informed, Connected And Demanding! &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/the-new-shopper-informed-connected-and-demanding-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/the-new-shopper-informed-connected-and-demanding-retail-spokes-blog/#comments</comments>
		<pubDate>Tue, 14 Aug 2012 06:59:42 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[comparison shopping]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=130</guid>
		<description><![CDATA[It is amazing how Apple rules over its consumer’s mindsets. They pre-sell millions of products and even get away with shortcomings (think iPhone 4 signal issues) without hurting their fan base. Only Steve Jobs has the ability to instruct his consumers to stop holding the phone ‘the wrong way!’ But, Apple fanatics are a rare [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/the-new-shopper-informed-connected-and-demanding-retail-spokes-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Comparison Shopping Engines Are Innovating &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/how-comparison-shopping-engines-are-innovating-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/how-comparison-shopping-engines-are-innovating-retail-spokes-blog/#comments</comments>
		<pubDate>Tue, 10 Jul 2012 06:32:29 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[comparison shopping]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=126</guid>
		<description><![CDATA[I always get into an argument with a friend who works at a first generation Comparison Shopping Engine (CSE). My opinion that CSEs need to do much more than just provide price comparisons does not fare well with him. His mantra – “Get shoppers in and out as quickly as possible and run with your [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/how-comparison-shopping-engines-are-innovating-retail-spokes-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Can Retailers Do To Build a Brand (And a Loyal Customer Base)? &#8211; Retail Spokes Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/what-can-retailers-do-to-build-a-brand-and-a-loyal-customer-base-retail-spokes-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/what-can-retailers-do-to-build-a-brand-and-a-loyal-customer-base-retail-spokes-blog/#comments</comments>
		<pubDate>Thu, 24 May 2012 06:08:15 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=118</guid>
		<description><![CDATA[Social media It is not rocket-science to understand that the web is becoming increasingly social. Most retailers have a social media marketing strategy, but campaigns are mostly geared towards putting deals on Facebook and Twitter. What would really make a difference is content that can enhance experience on these social touch points. The goal is [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/what-can-retailers-do-to-build-a-brand-and-a-loyal-customer-base-retail-spokes-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
