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	<title>Jasmeet Sawhney &#187; Enterprise</title>
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	<description>My Thoughts &#38; Opinions Published Around The Web On Topics That Matter To Me</description>
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		<title>[Podcast] How to Leverage Micro Influencers to Grow Your Brand &#8211; Published on Sweet Fish Media</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/podcast-how-to-leverage-micro-influencers-to-grow-your-brand-published-on-sweet-fish-media/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/podcast-how-to-leverage-micro-influencers-to-grow-your-brand-published-on-sweet-fish-media/#comments</comments>
		<pubDate>Wed, 05 Oct 2016 19:36:44 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[micro-influencers]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=556</guid>
		<description><![CDATA[Podcast interview with B2B Growth Show produced by Sweet Fish Media. It is around micro-influencers, and how B2B businesses can leverage micro-influencers as they start to build their influencer marketing programs. Also available on iTunes.. In this episode we talk to Jasmeet Sawhney, Managing Principal and CMO at YibLab. You can find this interview, and [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Top Must-Have Traits of Chief MarTechs &#8211; Published on Docurated</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/top-must-have-traits-of-chief-martechs-published-on-docurated/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/top-must-have-traits-of-chief-martechs-published-on-docurated/#comments</comments>
		<pubDate>Thu, 29 Sep 2016 13:37:59 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[chief marketing technologists]]></category>
		<category><![CDATA[CMT]]></category>
		<category><![CDATA[CMTO]]></category>
		<category><![CDATA[Marketing Talent]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=551</guid>
		<description><![CDATA[“It may sound intuitive, but the most important trait is having the right balance of…” Marketing/Business knowledge and IT/Technical depth. Typically, Chief Marketing Technologists have two types of background. Either, it’s someone from the IT side who is an expert in marketing/data infrastructure and software, and has worked with Marketing teams for a long time. Or, someone [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/top-must-have-traits-of-chief-martechs-published-on-docurated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>[VIDEO] Digital Marketing: Why It As Not A Separate Marketing Function? &#8211; YouTube</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/video-digital-marketing-why-it-as-not-a-separate-marketing-function-youtube/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/video-digital-marketing-why-it-as-not-a-separate-marketing-function-youtube/#comments</comments>
		<pubDate>Wed, 21 Sep 2016 15:38:08 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Personal Interests]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Digital Transformation]]></category>
		<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=538</guid>
		<description><![CDATA[In this episode, Jasmeet Sawhney talks about the ongoing debate in the marketing world. On one hand, there are folks who think that Digital Marketing is not a separate marketing function. On the other, there are folks who argue that Digital Marketing should continue to be a separate function, it should continue to be a [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/video-digital-marketing-why-it-as-not-a-separate-marketing-function-youtube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[VIDEO] Influencer Marketing &amp; Micro-Influencers: Biggest Mistake Marketing Teams Are Making &#8211; YouTube</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/video-influencer-marketing-micro-influencers-biggest-mistake-marketing-teams-are-making-youtube/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/video-influencer-marketing-micro-influencers-biggest-mistake-marketing-teams-are-making-youtube/#comments</comments>
		<pubDate>Mon, 12 Sep 2016 18:38:47 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Personal Interests]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[micro-influencers]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=526</guid>
		<description><![CDATA[In this episode, Jasmeet Sawhney talks about the biggest mistake marketing teams are making in Influencer Marketing. Specifically, when marketing is trying to discover and engage with micro-influencers. Most marketing teams fail to leverage an invested group of people who are already talking about your brand, products, and services. Jasmeet also provides another tip on [&#8230;]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[VIDEO] How will Internet of Things change Brand and Consumer interaction? &#8211; YouTube</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/video-how-will-internet-of-things-change-brand-and-consumer-interaction-youtube/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/video-how-will-internet-of-things-change-brand-and-consumer-interaction-youtube/#comments</comments>
		<pubDate>Thu, 01 Sep 2016 02:29:07 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[Brand marketing]]></category>
		<category><![CDATA[Internet of things]]></category>
		<category><![CDATA[IOT]]></category>
		<category><![CDATA[IOT Marketing]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=522</guid>
		<description><![CDATA[So, how will Internet of Things change brand and consumer interaction? It might be too early to predict! But, in this video, Jasmeet Sawhney, talks about some areas that are emerging that give us some insight into how it might impact brand and consumer interaction. via: http://yiblab.com/how-internet-of-things-change-brand-consumer-interaction/]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/video-how-will-internet-of-things-change-brand-and-consumer-interaction-youtube/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PANEL CONVERSATION: Marketing &amp; Analytics &#8230; A Love Story &#8211; NYC Marketing Analytics Forum (New York, NY)</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/panel-conversation-marketing-analytics-a-love-story-nyc-marketing-analytics-forum-new-york-ny/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/panel-conversation-marketing-analytics-a-love-story-nyc-marketing-analytics-forum-new-york-ny/#comments</comments>
		<pubDate>Mon, 25 Apr 2016 20:11:04 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Startup Life]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing analytics]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=485</guid>
		<description><![CDATA[Data-driven marketing is profoundly shifting the way organizations and brands engage with their customers. Enterprises are motivated, now more than ever, to leverage converged data platforms and strategy to facilitate data-driven decision-making.  Technology has evolved to allow marketers the opportunity to mine insights along the customer journey in real-time to produce a more meaningful, targeted, [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/panel-conversation-marketing-analytics-a-love-story-nyc-marketing-analytics-forum-new-york-ny/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Big Data’s Big Deal is HUMAN TOUCH, not Technology &#8211; Published on LinkedIn</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/big-datas-big-deal-is-human-touch-not-technology-published-on-linkedin/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/big-datas-big-deal-is-human-touch-not-technology-published-on-linkedin/#comments</comments>
		<pubDate>Tue, 05 Jan 2016 22:05:35 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Startup Life]]></category>
		<category><![CDATA[Thought Leadership]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[marketing analytics]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=451</guid>
		<description><![CDATA[LET’S START WITH DATA DELUGE (WHICH, BTW, IS NOT THE PROBLEM): We all know – there is data everywhere. In the past couple of years, the world has generated more data than the prior civilization put together. Whether it is content posted on web and social media, data transmitted from sensors in cars, appliances, buildings [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/big-datas-big-deal-is-human-touch-not-technology-published-on-linkedin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Benefits Of Implementing A Social CRM Strategy &#8211; YibLab Blog</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/top-benefits-of-implementing-a-social-crm-strategy-yiblab-blog/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/top-benefits-of-implementing-a-social-crm-strategy-yiblab-blog/#comments</comments>
		<pubDate>Mon, 19 May 2014 20:04:42 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Pharmaceutical]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[data analytics]]></category>
		<category><![CDATA[Pharma]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales analytics]]></category>
		<category><![CDATA[sales operations]]></category>
		<category><![CDATA[social crm]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=376</guid>
		<description><![CDATA[Here’s a question that I get asked often by sales and marketing professionals in regulated industries – does a Social CRM strategy work for regulated industries? Let’s face it, if you’re in a regulated industry where you need approval from compliance department for any kind of Social Media use, it is in fact difficult to [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/top-benefits-of-implementing-a-social-crm-strategy-yiblab-blog/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Every Company Need An Enterprise Social Network? &#8211; Posted On Quora</title>
		<link>http://jasmeet.io/Jasmeet-Sawhney/does-every-company-need-an-enterprise-social-network-posted-on-quora/</link>
		<comments>http://jasmeet.io/Jasmeet-Sawhney/does-every-company-need-an-enterprise-social-network-posted-on-quora/#comments</comments>
		<pubDate>Fri, 16 Nov 2012 19:29:32 +0000</pubDate>
		<dc:creator><![CDATA[Jasmeet Sawhney]]></dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[enterprise]]></category>
		<category><![CDATA[enterprise 2.0]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://jasmeet.io/?p=298</guid>
		<description><![CDATA[One aspect that has changed over the years is how information is consumed and shared. No company can live without it. Period. Whether it is industry information, competitor information, corporate news, employees&#8217; personal knowledge and interests, etc. This is absolutely valuable to companies of all sizes &#8211; small or large. As the Intranets have failed, [&#8230;]]]></description>
		<wfw:commentRss>http://jasmeet.io/Jasmeet-Sawhney/does-every-company-need-an-enterprise-social-network-posted-on-quora/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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